Offline Marketing Specialist
CIG Motor Ltd • Lagos, Nigeria
14 days ago
Job description
Job title : Offline Marketing Specialist
Job Location : Lagos Deadline : October 14, 2026 Quick Recommended Links
Job Summary:
- The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities:
Offline Campaign Planning & Execution
- Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
- Coordinate the timely rollout of offline campaigns in line with overall marketing plans.
Vendor & Media Management
- Liaise with media houses, printers, and outdoor advertising vendors.
- Negotiate rates and placements to ensure cost-effective offline media spend.
Dealership Branding & Collateral
- Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
- Develop and manage the production of brochures, flyers, banners, and other promotional collateral.
Budget & Market Monitoring
- Manage the offline marketing budget and vendor payments.
- Monitor offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years' experience in offline/traditional marketing.
- Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
- Sound project and budget management ability.
- High attention to detail on branding and collateral quality.
- Good understanding of the offline media landscape.
- Strong organizational and coordination skills.