Tik Tok Live Streaming Operations Specialist

Job title : Tik Tok Live Streaming Operations Specialist

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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The Live Streaming Operations Specialist is responsible for managing all technical and operational aspects of live streaming, including backend operations, live room moderation, traffic acquisition, advertising campaigns, real-time monitoring, and performance optimization.

KEY RESPONSIBILITIES

Live Streaming Operations

• Set up and manage live streaming sessions.
• Configure live streaming software and equipment.
• Ensure stable broadcast quality.
• Manage products, promotions, and live room settings.

Live Room Control

• Coordinate the live stream schedule.
• Monitor comments and audience behavior.
• Pin important messages.
• Coordinate with the host during live sessions.
• Handle unexpected issues and maintain smooth operations.

Traffic & Advertising

• Manage TikTok Live advertising campaigns.
• Optimize paid traffic performance.
• Monitor advertising ROI and CPL.
• Increase organic traffic and audience growth.

Performance Analysis

Monitor and analyze:

• Live viewers
• Watch time
• Engagement
• CTR
• CPL
• ROI
• Conversion rate
• GMV
• Lead generation
• Prepare weekly and monthly performance reports with optimization recommendations.

Cross-Functional Coordination

• Coordinate with content creators, hosts, sales teams, and customer service.
• Improve the complete conversion funnel from advertising to sales.

Required Qualifications

• Experience operating TikTok Live or similar live commerce platforms.
• Knowledge of live streaming software and backend systems.
• Experience with TikTok Ads or digital advertising.
• Strong analytical and reporting skills.

Preferred Experience

• Experience in e-commerce, consumer electronics, or renewable energy.
• Familiarity with CRM and WhatsApp sales workflows.