Influencer Marketing Specialist

Job title : Influencer Marketing Specialist

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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Department: Influencer Marketing

Reports to: Account Manager

Role summary

• The Influencer Marketing Specialist plans and executes influencer campaigns end-to-end — from strategy and creator selection through to performance tracking.
• This role works closely with Creator Partnership to identify the right talent and with Account Management to ensure campaigns meet client objectives.

Key responsibilities

• Develop influencer marketing strategies aligned to client campaign goals
• Identify, shortlist, and brief creators in partnership with the Creator Partnership team
• Manage campaign timelines, content approvals, and posting schedules
• Track and report on campaign performance (reach, engagement, ROI) and provide optimization recommendations
• Stay current on platform trends, formats, and influencer marketing best practices
• Negotiate rates and deliverables for influencer partnerships within budget
• Ensure campaigns comply with platform guidelines and disclosure/FTC requirements

Requirements & qualifications

• 2-3+ years of experience in influencer marketing, social media marketing, or a related field
• Strong understanding of major social platforms (Instagram, TikTok, YouTube, etc.) and influencer ecosystems
• Experience managing end-to-end campaigns and multiple stakeholders
• Analytical skills to interpret campaign data and translate into insights
• Excellent written communication for briefs, reports, and creator outreach
• Highly organized with strong attention to detail.