Social Media Effect Operation Specialist & Effect Marketing Specialist

Job title : Social Media Effect Operation Specialist & Effect Marketing Specialist

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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• Responsible for the company's Facebook, Instagram, TikTok and other social media platforms advertising placement, traffic purchase, customer lead acquisition and customer acquisition cost optimization .
• This position is not an ordinary New Media operation position.
• The core objective is: Continuously obtain more and more accurate effective customer leads with lower advertising costs.

Main Job Responsibilities

Advertising Placement:

• Operate Meta Ads Manager, Facebook Ads, Instagram Ads, TikTok Ads independently.
• Establish different advertising campaigns based on product, city, and customer type.
• Proficient in using Lead Ads, WhatsApp Ads, Messenger Ads and other customer acquisition methods.

Advertising Optimization:

• Daily tracking of advertising data, including CPM, CTR, CPC, CPL, and Conversion Rate.
• Adjust advertising creatives, audience, region, budget, and delivery strategies in a timely manner based on data.
• Stop inefficient advertising and focus your budget on efficient advertising.

Advertising Test:

• Continuous A/B Testing.
• Test different videos, images, titles, copywriting, customer groups, and advertising formats.
• Identify the company's long-term replicable low-cost customer acquisition model.

Customer Lead Acquisition:

• Obtain customer information through channels such as Facebook, Instagram, TikTok, WhatsApp, etc.
• Ensure that Lead is authentic, effective, and reachable.
• Transfer customer leads to B2C Call Center/B2B Sales in a timely manner and enter them into CRM.

Collaborate with the Content Team:

• Provide creatives optimization suggestions to content and LIVE experts and designers based on advertising data.
• Determine which videos and images are suitable for increasing advertising budget.
• Establish a library of high-conversion advertising creatives.

Job Requirements

• Familiar with Facebook, Instagram, TikTok platform rules and advertising policies.
• Proficient in operating Meta Ads Manager.
• Familiar with TikTok Ads Manager.
• Lead Generation Advertising Experience.
• Familiar with customer acquisition methods such as WhatsApp and Facebook Lead Form.
• Familiar with advertising metrics such as CPM, CTR, CPC, CPL, CPA, etc.
• Capable of A/B Testing and Data Analysis.
• Can independently judge problems and adjust advertisements based on advertising data.
• Priority will be given to actual cases of reducing CPL/CPA.
• Priority will be given to displaying advertising accounts or cases that have been actually managed in the past.