Regional Sales Manager

Behind every thriving retail network is a strategic leader who bridges commercial vision with operational excellence driving profitability elevated experiences and team growth. Thats the Regional Sales Manager were searching for at a premier childrens fashion retail brand delivering vibrant high-quality clothing and memorable shopping experiences across Nigeria.

In this role you will champion the brands commercial engine across assigned store territories optimizing multi-site retail operations fostering high-performing store teams and building high-impact community partnerships to accelerate growth.

Who are we looking for

• You are a commercial powerhouse. You take total ownership of multi-store sales targets basket size and average order value (AOV) to maximize regional ROI.
• You are an operational perfectionist. You maintain uncompromising SOP visual merchandising and inventory control standards across all stores to eliminate shrink and uphold brand prestige.
• You are a strategic networker. You proactively initiate and execute partnerships with schools activity centers social clubs and premium organizations to unlock new revenue streams and customer acquisition channels.
• You are a customer experience champion. You leverage NPS CRM insights and fast SLA resolution to ensure every family receives a premium delightful retail experience.
• You are a developer of leaders. You mentor Store Leads and Assistant Store Leads building a culture of accountability succession readiness and high productivity.
• You are an analytical decision-maker. You track conversion rates audit scores and market intelligence to deploy targeted regional action plans.

Your Responsibilities

Sales Performance & Revenue Growth

• You will deliver regional sales targets across all assigned stores maximizing regional portfolio profitability and ROI.
• You will monitor footfall trends drive store conversion rates and execute strategies to increase basket size and Average Order Value (AOV).
• You will analyze regional performance gaps and deploy targeted commercial action plans to capitalize on market opportunities.

Business Performance & Operational Excellence

• You will drive cost control initiatives ensure full compliance with SOPs and maintain elevated visual merchandising standards across all locations.
• You will oversee inventory control processes stock accuracy and loss prevention measures to minimize shrinkage and business risk.
• You will conduct periodic store operational audits to elevate efficiency scores and resource utilization.

Strategic Partnerships & Customer Experience

• You will identify secure and manage strategic partnerships with premium schools entertainment centers social clubs and high-net-worth communities to drive brand visibility and acquisition.
• You will expand the customer database strengthen loyalty initiatives and maintain elevated Net Promoter Scores (NPS).
• You will track partnership performance to ensure agreed community activations deliver measurable commercial value.

Talent Management & Governance

• You will lead coach and build succession pipelines for Store Leads (SLs) and Assistant Store Leads (ASLs).
• You will partner with HR to optimize workforce planning staff productivity sales-per-employee metrics and regional team retention.
• You will deliver market intelligence key commercial KPI reports and business reviews to executive leadership while collaborating cross-functionally with Marketing Finance and Supply Chain.

What Success looks like

• Target Achievement: Consistently meeting or exceeding regional sales revenue conversion rate and profit targets across all assigned stores.
• Operational Precision: Achieving high audit compliance scores across all store locations alongside a measurable reduction in shrinkage and stock variance.
• Partnership ROI: Successfully establishing strategic partnerships with institutions and community groups that generate steady new revenue streams.
• Leadership Development: Building an active ready succession pipeline for store leadership positions while maintaining high team engagement scores.

To be considered for this role you should have

• A Bachelors Degree in Business Administration Sales Retail Management Marketing or a related field (A Masters degree or professional certification is an advantage).
• 8 to 10 years of experience in Retail Sales Operations Commercial Operations or Multi-site Store Management.
• A proven track record of managing regional sales performance store operations and multi-unit retail teams.
• Demonstrated success in creating B2B/community partnerships and managing high-net-worth customer engagement strategies.
• Strong analytical commercial and leadership capabilities with expertise in inventory management shrinkage reduction and staff productivity tracking.

Challenges you may face in this role

• Multi-Site Alignment: Maintaining consistent operational customer service and visual merchandising standards across geographically dispersed stores.
• Conversion Optimization: Consistently driving footfall conversion and basket size during shifting economic cycles.
• Partnership Execution: Nurturing partnerships with external institutions to ensure long-term commercial returns rather than one-off brand exposure.

The Goodies

• Competitive compensation package with performance-driven commercial incentives.
• High-visibility regional leadership role within a household fashion retail brand.
• Dynamic supportive and growth-oriented corporate environment.
• Direct strategic impact on retail footprint expansion workforce development and customer acquisition.

Employment Type : Full Time
Experience: years
Vacancy: 1