Head of Business (GM)

Job title : Head of Business (GM)

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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Department: Executive Office
Reports to:Founder / CEO

Role summary

• The Head of Business (GM) functions much like a Chief Commercial Officer, owning everything that directly drives revenue for the agency. This person sets commercial strategy, owns revenue targets and P&L, and manages the performance of Client Partnership, Account Management, Influencer Marketing, Social Media, Creator Partnership, and Comms toward shared commercial goals.
• Hiring, resourcing, and organizational design sit outside this role and are owned by the Chief of Staff.

Key responsibilities

• Own the company's P&L, revenue targets, and annual/quarterly commercial planning
• Set commercial priorities across sales, client service, and delivery teams, and hold department leads accountable to revenue and performance goals
• Build and maintain relationships with key clients, partners, and platforms at a senior level
• Identify new revenue streams, service lines, and market opportunities across advertising, creative, influencer, social, and ads marketing
• Manage the performance of each department against commercial targets
• Represent the business externally in high-stakes negotiations, partnerships, and industry forums
• Report business performance, risks, and opportunities to the CEO/Founder and any board or investors

Requirements & qualifications

• 8+ years in a senior commercial or general management role, ideally within marketing, media, influencer, or creative agencies
• Proven track record of owning revenue targets and P&L responsibility
• Strong track record managing department-level performance across cross-functional commercial teams
• Deep understanding of the influencer marketing, social media, and creator economy landscape
• Excellent negotiation, stakeholder management, and executive communication skills
• Data-driven decision-maker comfortable with commercial forecasting and reporting

Nice to have:

• Prior experience scaling an agency or media business
• Existing network of brand and platform relationships.