New Media Manager

Job title : New Media Manager

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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Responsible for the management and customer acquisition of the entire New Media team of the company.
Management scope includes:

• Content & Live Streaming Specialist
• Performance Marketing Specialist
• Designer

Core Objectives:

• Establish a stable "content + LIVE + paid advertising" customer acquisition system, continuously expand the customer pool, and reduce overall customer acquisition costs.

Main job responsibilities

New Media Planning:

• Formulate:
  • Facebook Business Plan
  • Instagram Operation Plan
  • TikTok Operational Plan
  • Monthly Content Plan
  • Monthly LIVE Plan
  • Monthly advertising plan
  • Monthly customer acquisition target
• Ensure that both organic and paid traffic grow simultaneously.

Manage content and LIVE experts:

• Responsible for supervising:
  • Short video content
  • TikTok/Facebook/Instagram Content
  • Monthly LIVE
  • Video playback
  • Share
  • Fan growth
  • Popular content.
• Supervisors do not need to replace content experts in daily work, but must manage and review results.

Management Effect Operation Expert:

• Responsible for:
  • Advertising budget approval
  • CPL goal setting
  • Advertising data review
  • Advertising creatives test
  • Advertising budget adjustment
  • Lead quantity management
  • Lead quality management.
• Ensure that advertising expenses can generate enough effective customers after investment.

Management Designer:

• Responsible for:
  • Advertising creatives
  • Social media images
  • Video visual
  • Event promotion
  • Product promotion
  • Brand visual unity.
• Ensure that the content team and advertising team can obtain the creatives they need in a timely manner.

Establish a closed-loop customer acquisition:

• Complete process:
  • Content / Live / Advertising
  • Traffic
  • Qualified Lead
  • CRM
  • B2C Call Center / B2B Sales
  • Customer Follow-up
  • Sales
  • Lead Quality Feedback.
  • Media Optimization
• The supervisor must drive the entire process to form a closed loop.

Job Requirements

• Familiar with Facebook, Instagram, and TikTok platform operations.
• Familiar with social media content operation and account growth.
• Familiar with the basic logic of Meta Ads/TikTok Ads.
• Understand advertising metrics such as CPL, CTR, CPC, Conversion Rate, etc.
• Experience in managing a New Media team is preferred.
• Lead Generation experience is preferred.
• Able to make content, advertising, and budget decisions based on data.
• Able to coordinate content, LIVE, design, and advertising teams.
• Possess strong data analysis and execution management skills.
• Results-oriented, rather than simply focusing on the number of releases.

KPI Assessment

The New Media supervisor only assesses four core results:

• KPI Metrics
• Weight
• Target
• Calculation method

KPI Metrics	Weight	Target	Calculation Method
Total New Active Leads	35%	Monthly goals	Actual Qualified Leads ÷ Target
Paid Media CPL	30%	≤ ₦500	Target CPL ÷ Actual CPL
Content and LIVE team KPI achievement rate	20%	≥90%	Actual team KPIs ÷ goals
Team execution and data closed-loop	15%	≥95%	Plan completion, CRM, data reporting, and review

KPI 1: Total Effective Leads - 35%
Including:

• Paid Leads + Organic Leads + Live Streaming Leads
• But it must be deduplicated.

Effective customers must be able to:

• Contact
• Have genuine interest in purchasing.
• There is a demand for products.
• Enter CRM correctly.

One of the core tasks of a supervisor is:

• Continuously expand the company's effective customer pool.

KPI 2: Paid Media Effective CPL - 30%
Formula:

• Paid Media CPL = Paid Advertising Spend ÷ Qualified Paid Leads

Goal:

• ≤ ₦500

Although the supervisor does not personally operate advertisements every day, they must be responsible for the advertising results of the performance operation experts.

KPI 3: Content and LIVE team achievement rate - 20%
Mainly view:

• Content and LIVE Expert KPIs
• Video content effect
• Fan growth
• LIVE KPI
• Popular content
• Natural traffic growth.

For example:

• Content and LIVE Expert Monthly KPI Actual Completion Rate = 92%.
• Then: Supervisor score = 92% × 20 points = 18.4 points

KPI 4: Team Execution and Data Closure Loop - 15%
Must complete:

• Monthly Content Plan
• Monthly Advertising Plan
• Monthly Live Streaming Plan
• Weekly ad data review
• Lead to CRM in a timely manner
• Lead source can be traced
• Monthly News Media Report
• Reuse sales feedback for advertising and content optimization.

Target completion rate:

• ≥95%

Excess reward:

• Managers cannot receive large rewards just because one item is extremely high.
• It is recommended to only satisfy both at the same time.
  • Qualified Leads ≥100%
  • And: Paid CPL ≤₦500:
• Only then can the excess reward be activated.

Lead excess:

• For every monthly Lead goal exceeded:
  • 10% → + 3 points
  • Highest recommendation: + 15 points
• CPL is particularly excellent
  • CPL ≤₦400：+ 5 points
  • CPL ≤₦350：+ 8 points
  • CPL ≤₦300：+ 10 points
• Lead and CPL rewards can be accumulated.

Fail/PIP rules:
The following situations belong to obvious management failures:

• Qualified Leads < Target 60%
• Paid CPL ＞₦750
• Advertising expenses are high but cannot correspond to the Lead Source
• CRM data is seriously missing
• The team has no normal content, LIVE, or advertising plans for a long time.
• Monthly KPI below 60 points: Enter Performance Warning
• Average KPI below 70 points for three consecutive months. Go to PIP/Position Review.
  
  Remuneration
• Basic Salary + KPI Salary + Management Performance Bonus.
• Supervisor income should be tied to the customer acquisition results of the entire team, rather than calculated based on the number of individual posts