In collaboration with our client, Africa’s fastest-growing and largest prediction markets platform, we are seeking a strategic and high-ownership Senior Growth & Marketing Lead. Our client enables hundreds of thousands of users to trade on the outcomes of real-world events across sports, politics, crypto, and culture. Operating in a regulated, high-trust, and high-velocity environment, every campaign, launch, and customer interaction directly shapes how this rapidly evolving category is perceived across the continent.
In this role, you will own the entire growth engine, from user acquisition and activation to retention, engagement, community building, and brand positioning. You will decide where marketing resources are allocated, what stories are told, and how sustainable, compounding growth loops are built.
Who are we looking for?
- You are an engine builder, not just a campaigner. You focus on building repeatable, scalable acquisition and retention systems rather than relying on one-off viral spikes.
- You are obsessed with unit economics. You know how to scale paid and organic channels while aggressively managing CAC, optimizing LTV:CAC ratios, and driving down the cost per funded trade.
- You blend performance with storytelling. You possess the analytical rigor of a performance marketer alongside the creative mastery required to translate complex financial and prediction market mechanics into simple, compelling narratives for everyday African consumers.
- You are product-led. You treat activation and onboarding as core marketing priorities, partnering deeply with Product and Engineering to optimize funnels from sign-up to wallet funding and first trade.
- You are a community-first operator. You understand the power of local culture, creators, campus networks, ambassadors, and trading communities as long-term drivers of organic acquisition and user retention.
- You are a proven leader and owner. You thrive in fast-paced, ambiguous environments, taking complete accountability for numbers, budget allocation, and team development.
Your Responsibilities…
Growth Strategy & System Building
- You will define, execute, and continuously iterate the brand’s end-to-end growth roadmap across acquisition, activation, retention, referrals, and reactivation.
- You will build scalable acquisition frameworks across paid media, organic content, SEO, influencers, partnerships, lifecycle marketing, and product-led growth loops.
- You will allocate marketing budgets dynamically across channels, prioritizing initiatives based on rigorous testing, expected ROI, and long-term customer value.
Performance, Funnel Optimization & Acquisition
- You will manage and optimize paid performance marketing budgets across Meta, Google, TikTok, X, and emerging channels using multi-touch attribution and continuous experimentation.
- You will drive conversion rate optimization (CRO) across the entire journey—from visitor-to-sign-up to wallet deposit and first trade placement.
- You will build and oversee creator, influencer, affiliate, and ambassador networks that serve as localized growth drivers.
Lifecycle, Retention & Product Go-to-Market
- You will design and deploy lifecycle marketing strategies (CRM, automated push notifications, email, behavioral messaging) to boost trading frequency, repeat participation, and user lifetime value.
- You will lead go-to-market (GTM) strategies for new features, market types, partnerships, and platform updates, ensuring product launches drive actual adoption rather than vanity awareness.
- You will build and manage high-performing communities across social channels, Telegram/Discord, and campus networks to foster long-term platform loyalty.
Analytics, Brand & Team Leadership
- You will define core growth metrics, build analytical dashboards, monitor funnel drop-offs, and establish a data-first culture of continuous rapid experimentation.
- You will elevate the brand’s positioning as the undisputed, trusted market leader in African prediction markets through strategic PR, thought leadership, and educational initiatives.
- You will direct and mentor a multidisciplinary Growth & Marketing team covering performance, content, lifecycle, partnerships, and community management.
What Success looks like…
- Funnel Conversion: Significantly improving the deposit-to-first-trade conversion rate and reducing the Cost Per First Trade across key growth corridors.
- Compounding Retention: Elevating first-week activation rates and 30-day user retention through structured CRM automated triggers and community-driven campaigns.
- Unit Economic Efficiency: Scaling Monthly Active Users (MAU) while maintaining a healthy LTV:CAC ratio and optimizing overall campaign ROI.
- Market Activity: Measurably increasing marketing-sourced trading volume and marketing-influenced revenue quarter-over-quarter.
To be considered for this role you should have…
- 5+ years of hands-on experience in Growth Marketing, Product Marketing, Performance Marketing, or Growth Leadership, with at least 2 years leading high-performing teams.
- Proven track record scaling consumer internet platforms, fintechs, trading platforms, exchanges, marketplaces, crypto, gaming, or Web3 products.
- Deep mastery of performance channels (Meta, Google, TikTok, X), attribution modeling, and customer acquisition budget management.
- Strong command of growth and lifecycle frameworks (AARRR, PLG, referral loops, CRM automation via tools like Customer.io, Braze, or HubSpot).
- High analytical fluency using tools like Mixpanel, Amplitude, GA4, or Looker to uncover bottlenecks and measure full-funnel mechanics.
- Deep appreciation of African consumer behavior, mobile-first product dynamics, and local trading or sports culture.
Challenges you may face in this role…
- Regulatory & Ad Platform Navigation: Running performance marketing for prediction markets requires constant agility to navigate platform policies across Meta, Google, and X.
- Category Education: Educating mainstream consumers on how prediction markets work and converting casual observers into active, confident traders.
- Fast-Paced Market Dynamics: Reacting instantly to real-world breaking news, sports tournaments, political events, and culture shifts in real time.
The Goodies…
- High-Impact Leadership Role: Direct strategic influence over the growth trajectory of Africa's leading prediction platform.
- Competitive Compensation: Attractive salary package with performance-linked incentives.
- High-Ownership Culture: Autonomy to allocate resources, run bold experiments, and build systems your way.
- Collaborative Environment: Work alongside world-class Product, Engineering, and Operations teams built for speed.
