Digital Marketing Executive
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Job Description
DIGITAL MARKETING EXECUTIVE
Employment Type: Full-Time, Hybrid
Department: Sales & Marketing
Reports To: Sales & Marketing Manager
Compensation: 100k-130k
About the Role
B A Gladiators is recruiting on behalf of a reputable hotel client in Abuja for a Digital Marketing Executive who will be responsible for managing the hotel's digital presence, creating engaging content, executing digital marketing campaigns, generating online enquiries and leads, and supporting the hotel's overall marketing objectives.
Key Responsibilities
Social Media & Content Management: Manage the hotel's day-to-day social media platforms and online presence
Digital Marketing Campaigns: Plan and execute approved digital marketing campaigns.
Website & Online Presence: Ensure hotel information published online is accurate and up to date.
Lead Generation & Customer Engagement: Generate and track enquiries and qualified leads from social media, websites and digital campaigns.
Market & Competitor Monitoring: Monitor competitors' digital activities, promotions, content and online offers. Stay informed about hospitality, social media and digital marketing trends.
Key Skills & Competencies
- Strong digital marketing and social media management skills.
- Excellent content creation and copywriting ability.
- Creativity and ability to develop engaging marketing ideas.
- Knowledge of digital advertising platforms.
- Basic SEO and website optimization knowledge.
Ideal Candidate: The ideal candidate should be creative, digitally savvy and commercially aware, with the ability to use social media, digital advertising and online content to increase brand visibility, customer engagement, enquiries and bookings.
Requirements
Qualifications & Requirements
- HND or Bachelor's degree in Digital Marketing, Marketing, Mass Communication, Communications, Business Administration, Hospitality Management or a related field.
- 1–3 years' experience in digital marketing, social media management, content marketing or a related role.
- Experience managing social media platforms and creating digital content.
- Basic knowledge of SEO, website content management and Google Analytics or similar tools.
- Experience in hospitality, hotel, tourism, travel, restaurant or another service-based industry is an advantage.