Senior Social Media Manager

Job title : Senior Social Media Manager

Job Location : Lagos Deadline : October 01, 2026 Quick Recommended Links

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Role Overview:

We are searching for a highly strategic, data-driven Senior Social Media Manager to own and scale mDoc's digital footprint. You will move beyond tactical content posting to design end-to-end social media funnels that build deep community trust, elevate health literacy, and drive patient/consumer acquisition.The ideal candidate understands how to translate complex health concepts and behavioral science principles into high-impact, empathetic social media campaigns that inspire real-world action.Key Responsibilities

• End-to-End Strategy and Funnel Design: Architect and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn, and X, with a clear expansion roadmap for emerging platforms (such as TikTok) to support mDoc's editorial and clinical mission.
• Community Engineering: Design and execute a growth strategy to build an active, highly engaged community of self-care and wellness enthusiasts, positioning mDoc as the top-of-mind destination for chronic disease self-management.
• Data and Analytics Ownership: Go beyond vanity metrics like likes and shares. Set up frameworks to measure campaign success, tracking conversion rates, audience sentiment shift, health literacy growth, and community engagement via monthly data reports.
• Cross-Functional Content Creation: Partner with Creative Services and clinical teams to produce compelling text, video, and graphic social media content that simplifies complex medical guidelines into accessible consumer knowledge.
• Paid Media Optimization: Manage and optimize paid digital ad budgets on Meta and other networks to cost-effectively drive target demographics to mDoc’s storefront, blogs, and digital health tools.
• Brand Governance and Support: Maintain absolute consistency in brand voice and compliance. Monitor social media channels to handle healthcare-related queries, direct users to customer support, and seamlessly assist the broader communications team with CMS updates and copywriting.

Requirements and Experience

• Proven Strategy Portfolio: 3 to 5+ years of experience managing consumer-facing social media platforms, with a documented history of building active online communities or scaling digital brands.
• Healthcare/Empathetic Marketing Lens: Experience or a deep comfort level working with complex topics (like digital health, tech, or behavioral science) and translating them into relatable consumer content.
• Visual and Copy Mastery: Strong understanding of graphic design principles and video content frameworks. Working knowledge of AP style or structured in-house style guides is essential.
• Analytical Mindset: Demonstrated ability to measure campaign ROI, run A/B testing on paid ads, and pivot execution based on hard data.
• Fast-Paced Adaptability: Ability to flawlessly multitask, manage tight deadlines, and adjust strategies quickly in a dynamic social enterprise environment.
• Technical Familiarity: Experience working with Content Management Systems (CMS) and modern social media listening/scheduling tools.

Education

• BA/BSc in Communications, Journalism, English, Marketing, or a related field. A Master’s degree or professional marketing certifications is an added advantage.