Business Development Manager

Job title : Business Development Manager

Job Location : Lagos Deadline : October 01, 2026 Quick Recommended Links

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Job Summary

• The Business Development Manager– Digital Products will be responsible for driving the growth, adoption, and commercial success of the organisation’s digital products and solutions.
• The task owner will lead the identification of new market opportunities, development of strategic partnerships, customer acquisition, and product commercialisation initiatives.
• The ideal candidate will be a commercially driven, digitally savvy, and customer-focused professional with strong knowledge of digital products and financial services, and the ability to translate market opportunities into sustainable revenue and business growth.

Job Responsibilities

• Oversee the end-to-end management and growth of the organization’s card products, including product activation, usage, customer adoption, performance monitoring, and identification of opportunities to improve card penetration.
• Manage the organization’s POS product portfolio, including deployment, onboarding of merchants, transaction monitoring, performance tracking, and resolution of operational or customer-related issues. Develop strategies to increase POS adoption, usage, and revenue generation.
• Drive the growth and adoption of the organization’s mobile application by monitoring usage, identifying opportunities to improve customer experience, and collaborating with relevant teams to enhance functionality and product performance.
• Develop and implement go-to-market strategies for new and existing digital products to achieve acquisition, usage, and revenue targets.
• Identify new market opportunities, conduct market research, and leverage customer insights to improve product positioning.
• Manage the day-to-day performance of the organization’s digital products, ensuring that products remain competitive, customer-focused, and aligned with business objectives.
• Build and maintain strong relationships with customers, merchants, and other stakeholders associated with the organization’s digital products.
• Conduct extensive market research to identify emerging trends and customer needs and translate insights into actionable strategies for product development and business growth.
• Monitor and report on the performance of digital products, including customer acquisition, transaction volumes, product utilization, and other relevant metrics.
• Monitor competitor digital products, pricing, distribution models, customer experience, and market positioning.

Technical & Functional Competences

• Digital product commercialisation.
• Business development and sales strategy.
• Strategic partnership development.
• Go-to-market strategy.
• Customer acquisition and retention.
• Market research and competitive intelligence.
• Financial and commercial analysis.
• Pipeline and sales management.
• Digital channels and customer journey understanding.
• Product positioning and value proposition development.
• Understanding of fintech and digital financial services

Behavioural Competencies

• Strategic and commercial mindset.
• Strong business acumen.
• Customer-centric orientation.
• Excellent communication and presentation skills.
• Strong negotiation and influencing skills.
• Relationship management.
• Analytical and problem-solving ability.
• Innovation and entrepreneurial mindset.
• Results orientation.
• Stakeholder management.
• High level of ownership and accountability.
• Ability to work effectively in a fast-paced and evolving digital environment.

Required Education/ Professional Qualification

• Bachelor’s degree in business administration, Marketing, Economics, Computer
• Science, Information Technology, or a related discipline.
• Relevant professional qualifications or postgraduate degree in Business
• Development, Digital Transformation, Marketing, Product Management, or a related field will be an advantage.

Required Skills & Experience

• Minimum of 5–7 years’ relevant experience in business development, digital products, fintech, financial services, payments, technology, product commercialisation, or a related environment.
• Demonstrable experience in developing and executing business growth strategies.
• Experience working with digital products, platforms, applications, APIs, payments, lending, digital financial services, or related solutions will be an advantage.
• Proven sales and relationship management skills
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Networking skills to generate new business opportunities and nurture relationships with existing clients

Key Performance Indicators (KPIs)

• Digital product revenue growth.
• New customer acquisition.
• Digital product activation and adoption rates.
• Customer conversion rate.
• Product utilisation/transaction volumes.
• Business development pipeline value.
• Pipeline-to-conversion ratio.
• Number and quality of strategic partnerships established.
• Partnership revenue and contribution.
• Customer retention and engagement.
• Cross-sell and upsell performance.
• Cost of customer acquisition.
• Digital product market penetration.
• Achievement of agreed business development targets.
• Contribution to product profitability and overall business growth