Marketing Lead

Job title : Marketing Lead

Job Location : Lagos Deadline : October 02, 2026 Quick Recommended Links

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About the Role

• We are seeking an experienced, strategic, and results-driven Marketing Lead to direct our overall marketing operations, brand strategy, and product growth initiatives.
• As part of our commitment to diversity, equity, and inclusion, this position is targeted at qualified female professionals to strengthen gender balance.
• The ideal candidate will bring solid years of proven experience within the manufacturing or fast-moving consumer goods (FMCG) sector, demonstrating a strong track record of expanding market share, managing multi-channel campaigns, and driving revenue growth.

Key Responsibilities

• Brand Strategy & Positioning: Develop and execute comprehensive marketing strategies aligned with the company’s revenue targets and corporate vision.
• Product Management & Launches: Drive market research, product positioning, pricing strategies, and end-to-end launch execution for manufactured product lines.
• Campaign & Budget Leadership: Plan, manage, and optimize the annual marketing budget across traditional media, trade marketing, digital channels, and public relations.
• Market & Trade Intelligence: Analyze market trends, competitor activity, consumer insights, and distributor networks to identify new growth opportunities.
• Cross-Functional Collaboration: Partner closely with Sales, Supply Chain, R&D, and Production teams to align product availability with demand generation.
• Team Leadership & Mentorship: Lead, mentor, and build a high-performing marketing team, fostering a culture of accountability and innovation.

Key Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communication, or a related discipline. A Master’s degree (MBA) or relevant professional certifications will be an added advantage.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or managerial role within manufacturing, industrial goods, or FMCG.
• Proven expertise in trade marketing, distributor channel management, brand activation, and direct-to-consumer strategy.
• Strong capability in financial budgeting, marketing ROI analysis, and data-driven decision-making.