Area Sales Manager - Milling

Job title : Area Sales Manager - Milling

Job Location : Lagos Deadline : October 08, 2026 Quick Recommended Links

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Description

• Bühler Group in Lagos, Nigeria is looking for an Area Sales Manager – Milling Solutions to expand our market presence across Ghana, Liberia, Nigeria, Sierra Leone, and The Gambia.
• This role is responsible for developing and executing regional sales strategies, managing the complete sales cycle, building strong customer relationships, and delivering tailored milling solutions that create customer value.
• The position works closely with cross-functional teams, represents Bühler in the market, identifies new business opportunities, and contributes to sustainable growth through consultative selling and market development.

This is where you'll excel

• Develop and execute the regional sales strategy for Bühler's Milling Solutions across West Africa.
• Manage the full sales cycle from business development to contract closure and handover.
• Drive new business opportunities, grow strategic accounts, and build a sustainable sales pipeline.
• Understand customer needs and deliver value-driven milling solutions using Bühler's technologies and services.
• Prepare proposals, tenders, commercial offers, and business cases in collaboration with internal teams.
• Lead commercial negotiations and secure profitable business agreements.
• Build strong customer and stakeholder relationships while monitoring market and competitor trends.
• Maintain accurate sales forecasts, CRM records, and account plans.
• Collaborate with cross-functional teams to ensure successful project execution and customer satisfaction.
• Represent Bühler at customer visits and industry events, with frequent travel across the assigned West African markets.

These are the skills you'll need

• Bachelor's Degree in Engineering, Food Technology, Milling Science, Business, or a related field.
• Minimum 8 years of experience in sales, business development, or key account management within industrial equipment, food or grain processing, or a related industry.
• Proven success in solution selling, strategic account management, contract negotiation, and new business development.
• Strong understanding of milling technologies, customer operations, and commercial value creation.
• Excellent communication, stakeholder management, and presentation skills.
• Proficiency in CRM tools and Microsoft Office.
• Fluent in English; French or regional language skills are an advantage.
• Willingness to travel frequently across West Africa.