Job Description
Strategic Portfolio Leadership
- Develop and own the regional portfolio strategy and annual operating plan for assigned products.
- Define portfolio objectives, growth strategies, and market expansion opportunities.
- Establish product positioning, value propositions, and customer segmentation strategies.
- Drive lifecycle management initiatives to maximize product performance and profitability.
- Ensure alignment between global brand strategy and local market execution.
Marketing Strategy & Execution
- Develop and implement integrated marketing plans across multiple countries.
- Lead the design and deployment of promotional campaigns, digital initiatives, conference activities, and customer engagement programs.
- Create and localize marketing materials in compliance with regulatory and legal requirements in conjunction in The Regulatory Team.
- Monitor campaign effectiveness and optimize activities based on market feedback and business results.
- Manage product launches and launch excellence across the region.
Sales Force Effectiveness & Capability Building
- Act as the regional product expert and trusted product advisor to country sales teams.
- Develop and assess use of sales tools, product training programs, competitive selling guides, and promotional materials.
- Conduct regional sales meetings, launch workshops, and product knowledge training sessions.
- Support field visits to understand customer needs and improve commercial execution.
- Enhance sales force effectiveness through coaching and continuous capability development.
Market Intelligence & Business Insights
- Monitor market trends, epidemiology, Family Planning guidelines, customer needs, and competitive activity.
- Analyze sales performance, market share, prescribing trends, and customer insights.
- Identify business opportunities and risks and recommend corrective actions.
- Generate forecasts and demand-planning assumptions for assigned brands.
- Provide regular portfolio performance reports and recommendations to senior leadership.
Cross-Functional Leadership
- Partner with Medical Affairs to ensure scientific accuracy and evidence-based promotion.
- Collaborate with Regulatory Affairs to ensure compliant marketing activities.
- Work with Supply Chain and Demand Planning teams to support product availability.
- Coordinate with Market Access and Government Affairs functions to support access strategies.
- Lead cross-functional launch and growth projects across the region.
Financial & Commercial Management
- Develop annual brand forecasts and operating plans.
- Manage regional marketing budgets efficiently.
- Monitor return on investment (ROI) for marketing initiatives.
- Drive revenue, market share, and profitability targets.
- Recommend resource allocation based on business priorities and performance.
Compliance & Governance
- Ensure all promotional activities comply with company policies and local pharmaceutical regulations.
- Adhere to industry codes of practice and ethical marketing standards.
- Support compliance reviews and approval processes for promotional materials.
- Promote a culture of integrity and patient-centricity in all commercial activities.
Key Performance Indicators (KPIs)
- Achievement of sales and revenue targets
- Market share growth
- Brand profitability
- Product launch success metrics
- Forecast accuracy
- Marketing ROI
- Sales force capability improvement
- Customer engagement effectiveness
- Budget adherence
- Compliance and quality indicators
Qualifications
The basics:
Qualifications and Experience
- Bachelor’s degree in pharmacy, Nursing, Medicine, Biological Sciences, or a related life sciences field.
- MBA or postgraduate qualification is preferred.
- Pharmaceutical sales and marketing
- 7 - 10 years of pharmaceutical sales/industry experience
- Minimum 3–5 years in Product Management, Brand Management, or Marketing.
- Experience managing pharmaceutical products across multiple African countries
- Experience promoting women's health and/or reproductive health products is preferred.
- Experience selling contraceptives is highly desirable.
Competencies
- Technical Competencies
- Pharmaceutical sales and marketing
- Brand management
- Product launch management
- Market analytics
- Forecasting and business planning
- Sales force effectiveness
- Budget management
Leadership Competencies
- Strategic thinking
- Commercial acumen
- Influencing without authority
- Cross-cultural collaboration
- Stakeholder management
- Presentation and communication skills
- Project leadership
- Innovation and agility
Additional Information
#Viya
We are proud to be an equal opportunity employer. We are committed to creating equal opportunity to all employees and applicants for employment, regardless of race, color, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. In addition to country law requirements, we comply with U.S. laws governing nondiscrimination in employment in every location in which we have facilities.
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