Area Sales Representative

Job title : Area Sales Representative

Job Location : Abia Deadline : October 11, 2026 Quick Recommended Links

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Main Responsibilities / Tasks

• Generate sales orders and ensure delivery of products in the assigned sales areas and outlets
• Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas
• Regularly review performance with the regional managers and customers in line with agreed targets.
• Develop a coverage Plan for the territory.
• Seek new sales opportunities within designated sales areas.
• Flawless implementation of SFA and other projects in sales areas.
• Flawless promotion execution and POSM deployment

Key Performance Indicators

• Achieving sales targets: volume and Value
• Achieve coverage plan and number of new outlet listings
• Frequency of orders and cash collection
• Speed to shelf and high impact visibility
• Strong Numeric and Weighted Distribution of LSNL/BIC products in the region.

Complex Criteria:
Professional skills:

• 3-5 years of experience
• R - Business and results oriented with proven negotiation skills
• R - Able to identify new sales opportunities
• D - Understand needs of customers and provide solution-led
• R - Hard-working, rigorous, well-organized, and able to work autonomously
• R - Ability to complete assigned tasks within a short period of time
• D - Analytical, accurate, and quick interpretation of figures

Personal skills:

• R - A self-starter, working under their own initiative... and a completer/finisher
• R - Ability to analyze and provide clear recommendations
• R - Good communication skills (writing & verbal)
• R - Build strong relationships with both key external and internal customers
• R - Energy and passion for achievement of own commitments and delivering company objectives
• D - Able to influence and persuade others to take a specific course of action.