Social Media Officer (TikTok/Facebook)

Job title : Social Media Officer (TikTok/Facebook)

Job Location : Lagos Deadline : September 27, 2026 Quick Recommended Links

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Job Overview

We are seeking a creative and results-driven Social Media Officer to build, manage, and grow our presence across TikTok, Facebook, Instagram, and other relevant platforms. The ideal candidate will have a proven track record of growing social media accounts from scratch (0 to 1) and driving measurable engagement and brand visibility.

Job Responsibilities

• Build and manage the company's TikTok, Facebook, Instagram and other social media accounts.
• Independently grow new social media accounts from zero to a strong, engaged audience, increasing brand awareness, followers and engagement.
• Plan, shoot, edit and publish short videos and other social media content.
• Keep up with social media trends and optimize content based on market demand.
• Regularly analyze account performance and improve content strategy based on data.
• Work closely with the sales team to increase brand awareness and generate customer leads through social media.

Requirements

• Proven experience building and growing TikTok, Facebook or other social media accounts from 0 to 1 is required.
• Must be able to provide examples of social media accounts or projects thathave been managed.
• Strong understanding of TikTok, Facebook and Instagram algorithms and platform rules.
• Skilled in content planning, video shooting and editing.
• Creative, proactive, results-oriented, and able to analyze social media performance data.
• Experience in consumer electronics, mobile phone accessories is an advantage.
• Strong analytical mindset with experience using insights and analytics tools.
• Excellent communication and storytelling skills.
• Experience in consumer electronics/mobile accessories is an added advantage.
• Basic graphic design skills (e.g., Canva, Photoshop) is a plus.
• Ability to meet deadlines and manage multiple projects.

Key Skills

• Social Media Strategy & Content Planning
• Video Production & Editing (CapCut, InShot, Adobe Premiere, etc.)
• Trend Analysis & Creative Thinking
• Data Analysis & Performance Tracking
• Community Management & Engagement
• Digital Marketing & Lead Generation
• Copywriting & Storytelling
• Time Management & Organization

Key Performance Indicators (KPIs)

• Monthly follower growth rate across all platforms
• Engagement rate (likes, comments, shares, saves)
• Video views and reach performance
• Number of qualified leads generated through social media
• Conversion rate from social media campaigns
• Content consistency (number of posts/videos per week)
• Growth of brand awareness and online visibility
• Audience retention and watch time on video content

What We’re Looking For

• Someone who can build and grow a brand from scratch, not just manage existing pages.
• A results-driven individual who can consistently increase followers, engagement, and visibility.
• A creative thinker who understands how to turn content into customer inquiries and sales opportunities.

Salary & Benefits

• Salary: ₦120,000 – ₦150,000 monthly (based on experience and performance)
• Performance-based bonuses tied to KPIs
• Opportunity for salary review based on growth and results
• Paid leave and public holidays
• Career growth and professional development opportunities
• Flexible and creative work environment

Additional Benefits

• Incentives for viral content and outstanding performance
• Access to content creation tools and resources
• Training on latest social media trends and marketing strategies
• Opportunity to work closely with leadership and influence brand direction
• Recognition and rewards for exceptional creativity and results