Senior Marketing Associate

Job Description
We are seeking a Marketing Manager to develop and execute marketing strategies, manage key client accounts, and oversee campaigns that drive brand growth and business objectives.


Responsibilities
1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with client objectives and business goals.
  
• Conduct market research, analyze industry trends, and provide insights to support marketing decisions.
  
• Develop marketing plans, campaigns, and initiatives across multiple channels to improve brand visibility and engagement.
  
• Identify opportunities for brand growth, customer acquisition, and market expansion.
  

2. Key Account & Client Management

• Manage relationships with key client accounts, serving as a strategic partner and primary point of contact.
  
• Understand client needs and translate business objectives into effective marketing strategies and campaigns.
  
• Lead client meetings, presentations, campaign reviews, and performance discussions.
  
• Identify opportunities to grow client accounts and strengthen long-term partnerships.
  
• Manage client expectations and ensure timely delivery of marketing projects.
  

3. Campaign Management & Execution

• Campaign Management & Execution
  
• Plan, coordinate, and oversee the execution of integrated marketing campaigns across relevant channels.
  
• Collaborate with internal teams, including creative, content, digital, and design teams, to deliver high-quality marketing solutions.
  
• Monitor campaign performance and recommend improvements to achieve desired outcomes.
  
• Ensure consistency in brand messaging and marketing communications across all platforms.
  

4. Marketing Performance & Reporting

• Track marketing activities and evaluate performance against agreed objectives and KPIs.
  
• Analyse campaign results and provide actionable insights and recommendations.
  
• Prepare reports and presentations for clients and internal stakeholders.
  
• Use data-driven insights to improve marketing effectiveness and ROI.
  

5. Team & Project Coordination

• Coordinate marketing projects, timelines, deliverables, and resources to ensure successful execution.
  
• Support brainstorming sessions and contribute strategic ideas for client campaigns.
  
• Stay updated on emerging marketing trends, tools, and best practices.
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
  
• Minimum of 5 years’ experience in a marketing role, preferably within a marketing or advertising agency.
  
• Proven experience developing and executing integrated marketing strategies and campaigns.
  
• Experience managing key client accounts and maintaining strong stakeholder relationships.
  
• Strong understanding of branding, digital marketing, public relations, content marketing, and marketing communications.
  
• Proficiency in digital marketing tools and analytics platforms, with the ability to measure and optimize campaign performance.
  
• Excellent project management skills, with the ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
  
• Strong analytical, problem-solving, and decision-making skills.
  
• Excellent communication, presentation, negotiation, and interpersonal skills.
  
• A results-driven mindset with the ability to identify growth opportunities and deliver measurable outcomes.