Recruitment for Regional Commercial Manager

About the Role

The Regional Commercial Manager - Phones WCA is a commercial leadership role responsible for driving device sales growth revenue performance and market expansion across West and Central Africa. This role sits at the intersection of sales partnerships product supply chain and marketing serving as the primary commercial owner for PayGo smartphone business in the ideal candidate is a commercially driven analytically sharp and highly collaborative leader with deep experience in the mobile devices ecosystem across sub-Saharan Africa.

Key Responsibilities:

Own regional commercial targets jointly with the sales team

This role shares revenue and unit sales targets with the field sales team across West and Central Africa. The sales team which reports into its own sales leadership hierarchy owns day-to-day execution on the ground. The commercial managers job is to create the conditions for that team to succeed ensuring they have the right products the right pricing the right channel coverage and the right marketing support to hit shared goals.

Track performance and drive course correction

Monitor revenue performance across markets in close coordination with the sales team. Where performance is off-track this role diagnoses the root cause whether commercial operational or market-driven and works with the relevant teams to respond.

Build and manage OEM and distributor partnerships

Partners with phone brands (OEMs) and local distributors to stock and sell devices. This role manages those partnerships negotiates terms and

ensures the right phones are available in the right places at the right time.

Develop and commercialise telecom partnerships across the region

Mobile network operators have distribution networks marketing channels and customer relationships that took years to build. This role is responsible for identifying the right MNO partners in each market understanding the full breadth of what a partnership could unlock and structuring deals that translate that potential into tangible commercial outcomes with the nature of each partnership varying by market and operator.

Manage product availability and lifecycle transitions

Getting the right phones into the right markets at the right time is a critical commercial lever. This role works closely with supply chain to maintain forecast accuracy ensure stock availability and plan new model launches while managing the phase-out of older models carefully enough to avoid dead stock

Drive regional marketing and go-to-market execution

Translating a commercial plan into market-level impact requires more than a good product and a willing sales team. This role works closely with marketing to ensure promotional campaigns digital advertising in-store merchandising and go-to-market plans are localised well-executed and pulling in the same direction converting awareness into sales across every touchpoint in the region.

Champion an effective after-sales experience for customers

In a PAYGo model the relationship with the customer doesnt end at the point of sale it spans the entire repayment period. This role works closely with the after-sales team to ensure policies processes and service standards are fair to the customer and commercially sound advocating for improvements where gaps exist and holding partners accountable to agreed service levels.

Requirements

Experience:

10 years in a commercial sales or business development role within consumer electronics mobile devices telecoms or a similarly fast-moving consumer industry

Proven track record of delivering against revenue and unit sales targets in a structure where execution is shared with a separate sales team

Experience managing OEM distributor and/or telecom partnerships including negotiating commercial terms and managing performance over time

Demonstrated ability to operate across multiple markets in West and Central Africa navigating different regulatory environments trade dynamics and consumer behaviours

Experience working cross-functionally particularly bridging sales marketing supply chain and product teams around a shared commercial plan

Familiarity with device financing PAYGo or other consumer credit models is a strong advantage

Proficiency in French is highly advantageous given the markets in scope

Skills:

Analytical thinking: identifying what is driving or undermining performance and acting on it

Go-to-market execution: understands how to localise a commercial plan pricing promotions merchandising and channel activation for diverse markets

Partner management: able to build and sustain productive relationships with OEMs distributors and MNOs and structure deals that deliver on paper and in the market

Cross-functional coordination: effective at aligning teams that dont report into this role and resolving upstream blockers that the sales team cannot solve themselves

Communication: able to present commercial performance and market insight clearly to senior stakeholders and translate strategic direction into plans that field teams can execute

Required Skills:

Experience: 10 years in a commercial sales or business development role within consumer electronics mobile devices telecoms or a similarly fast-moving consumer industry Proven track record of delivering against revenue and unit sales targets in a structure where execution is shared with a separate sales team Experience managing OEM distributor and/or telecom partnerships including negotiating commercial terms and managing performance over time Demonstrated ability to operate across multiple markets in West and Central Africa navigating different regulatory environments trade dynamics and consumer behaviours Experience working cross-functionally particularly bridging sales marketing supply chain and product teams around a shared commercial plan Familiarity with device financing PAYGo or other consumer credit models is a strong advantage Proficiency in French is highly advantageous given the markets in scope Skills: Analytical thinking: identifying what is driving or undermining performance and acting on it Go-to-market execution: understands how to localise a commercial plan pricing promotions merchandising and channel activation for diverse markets Partner management: able to build and sustain productive relationships with OEMs distributors and MNOs and structure deals that deliver on paper and in the market Cross-functional coordination: effective at aligning teams that dont report into this role and resolving upstream blockers that the sales team cannot solve themselves Communication: able to present commercial performance and market insight clearly to senior stakeholders and translate strategic direction into plans that field teams can execute

Required Education:

A minimum of a degree in relevant field of study

Employment Type : Full Time
Experience: years
Vacancy: 1