Marketer (Offline)

Job Description
Location: Ikorodu Road, Palmgroove-Onipanu, Lagos (Onsite)
Employment Type: Full-Time
Working Hours: 8:00 AM – 5:00 PM
Salary: NGN 250,000 net Monthly

Job Summary

We are seeking a proactive and results-driven Marketing Executive to drive business growth for our printing company through strategic field marketing, corporate outreach, brand activations, and relationship management. The ideal candidate will actively promote our printing services, showcase our product offerings, and build lasting relationships with corporate clients, SMEs, agencies, and other key stakeholders. This role is ideal for someone who enjoys engaging with customers, creating brand visibility, and generating new business opportunities.

Key Responsibilities

• Conduct regular visits to corporate organizations, SMEs, agencies, schools, and other prospective clients to promote the company's printing services.
  
• Present and distribute print samples, catalogues, and promotional materials to potential customers.
  
• Identify and pursue new business opportunities to increase sales and market presence.
  
• Build and maintain strong relationships with existing and prospective clients to encourage repeat business and referrals.
  
• Plan and coordinate the company's participation in trade exhibitions, business fairs, networking events, and industry conferences.
  
• Organize product demonstrations and presentations to showcase the company's printing capabilities.
  
• Execute offline marketing campaigns and promotional activities to increase brand awareness.
  
• Monitor competitor activities and market trends to identify opportunities for business growth.
  
• Gather customer feedback and market insights to support business development strategies.
  
• Collaborate with the Sales and Production teams to ensure excellent customer experience and timely delivery of projects.
  
• Prepare regular reports on marketing activities, client visits, leads generated, and business outcomes.
  

Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  
• Minimum of 2 years' experience in offline marketing, field marketing, business development, or B2B sales.
  
• Experience within the printing, advertising, branding, FMCG, or related industries is an added advantage.
  
• Excellent communication, negotiation, and presentation skills.
  
• Strong interpersonal skills with the ability to build and maintain professional relationships.
  
• Highly organized with strong planning and time management abilities.
  
• Self-motivated and able to work independently while meeting targets.
  
• Willingness to travel within Lagos for client meetings, business development, and marketing events.
  
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).