Media Buyer

We are seeking a highly skilled and performance-driven Media Buyer to join our digital marketing agency. The ideal candidate will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms to maximize ROI and client growth.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads
• Monitor campaign performance and optimize for conversions, reach, engagement, and ROI
• Conduct audience research, targeting, and segmentation
• Perform A/B testing on creatives, copy, and landing pages
• Manage advertising budgets and bidding strategies effectively
• Analyze campaign data and prepare detailed performance reports
• Track KPIs such as CPC, CPA, CTR, ROAS, and conversion rates
• Collaborate with designers and content teams to create high-performing ad creatives
• Stay updated on advertising trends, algorithm changes, and platform best practices
• Recommend strategies to scale successful campaigns profitably

Requirements

• Minimum of 3 years experience in media buying or paid advertising
• Strong knowledge of Meta Ads Manager and Google Ads
• Experience with conversion tracking, pixels, and analytics tools
• Data-driven mindset with strong analytical skills
• Ability to interpret campaign metrics and optimize performance
• Strong understanding of customer targeting and funnel strategy
• Excellent communication and reporting skills
• Ability to manage multiple campaigns simultaneously

Preferred Skills

• Experience with e-commerce and lead generation campaigns
• Knowledge of Google Analytics, Tag Manager, and CRM integrations
• Basic understanding of copywriting and landing page optimization
• Familiarity with marketing automation tools

What We’re Looking For

• A strategic thinker with strong problem-solving abilities
• Someone passionate about digital advertising and campaign growth
• A creative and performance-oriented team player