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Vynt
Content MarketerVynt • Lagos, Lagos, Nigeria
Content Marketer

Content Marketer

Vynt • Lagos, Lagos, Nigeria
2 days ago
Job type
  • Quick Apply
Job description
In partnership with our client, we are seeking a Content Marketer to own and scale the top of funnel growth engine for a fast-growing fashion and commerce platform based in Lagos. This is not a content production role. You will be the architect of a content ecosystem that drives demand, builds cultural relevance, and turns the platform into a fashion and commerce media brand in its own right. If you think like a creator and a strategist in equal measure, and you know how to make content feel native, sharp, and impossible to ignore, we want to meet you.
Who are we looking for?
  • You are a content marketing professional with 3 or more years of experience in content marketing or growth-focused roles, ideally within e-commerce, fintech, or B2C platforms.
  • You are deeply culturally aware, with a sharp sense of fashion, trends, and audience taste, and you know how to translate that awareness into content that actually resonates.
  • You are a proven organic growth driver with a track record of using content to move real metrics, not just produce good-looking posts.
  • You are equally comfortable thinking strategically and executing at speed, someone who does not wait for perfect conditions but tests, learns, and iterates fast.
  • You are a natural community builder who understands how to turn an audience into a movement and users into evangelists.
  • You are an excellent storyteller who can take a product or idea and shape it into a narrative that people want to engage with, share, and talk about.
  • You have a strong bias for experimentation and are always asking what else could work, what format has not been tried, and what angle would land differently.
  • You have built or scaled a personal or brand content presence and understand what it takes to make content feel native rather than forced.
Your Responsibilities…Awareness and Acquisition Strategy
  • You will own the top of funnel growth strategy across all content channels, designing and executing campaigns that drive organic user acquisition and measurable business results.
  • You will identify and capitalize on cultural moments, trends, and conversations, turning them into timely content that positions the brand at the centre of what its audience cares about.
  • You will translate product value into high-converting narratives that speak to the right people in the right way at the right time.
Social Media and Content Engine
  • You will lead the brand's presence across key platforms including Twitter, Instagram, and TikTok, building a distinct brand voice that feels native, sharp, and culturally aware.
  • You will develop and manage a high-performance content calendar, continuously testing formats, hooks, and storytelling angles to find what drives the most growth.
Community Building
  • You will build and nurture a highly engaged community of buyers and sellers, turning users into content creators and brand evangelists who drive community-led growth loops.
  • You will drive conversations, user-generated content, and organic engagement that compounds over time and strengthens the brand's presence in its category.
Editorial and Owned Media
  • You will own the blog and newsletter strategy, creating content that blends fashion, culture, and commerce in a way that positions the brand as a category-defining platform, not just an app.
  • You will use storytelling to build a media presence that gives the brand a distinct point of view and a loyal audience beyond its core users.
Growth and Performance
  • You will track and optimise for key metrics including reach, engagement, customer acquisition cost, and conversions, using insights to continuously refine messaging, channels, and content strategy.
  • You will collaborate closely with the product and growth teams to ensure content is always aligned with product goals and broader business objectives.
What Success looks like…
  • The brand becomes recognisable and talked about within its target audience within the first six months, with clear evidence of growing organic reach and brand awareness.
  • A measurable increase in organic user acquisition and conversion directly attributable to content activity.
  • A strong and engaged community forming around the brand, with users actively creating content, sharing their experiences, and championing the platform to others.
  • A consistent pipeline of high-performing, culturally relevant content across all key channels, with a clear and distinctive brand voice that feels native on every platform.
To be considered for this role you should have…
  • A minimum of 3 years of experience in content marketing or a growth-focused role.
  • Proven experience driving organic growth through content, ideally within e-commerce, fintech, or B2C platforms.
  • Deep understanding of social media dynamics, internet culture, and what makes content perform on each platform.
  • Strong storytelling and communication skills with the ability to craft narratives that resonate with a fashion-forward, digitally native audience.
  • A fashion-aware sensibility with a clear sense of style, trends, and audience taste.
  • Experience building or scaling a personal or brand content presence is a strong advantage.
  • Agency background is an advantage.
Challenges you may face in this role…
  • Building a consistent and high-performing content engine from the ground up in a fast-moving environment where speed and cultural relevance are non-negotiable.
  • Balancing the demands of daily content execution with the longer-term strategic work of building a brand narrative and content ecosystem.
  • Driving measurable organic acquisition in a competitive market where attention is scarce and audience expectations are high.
  • Keeping content feeling fresh, culturally relevant, and native across multiple platforms simultaneously, without losing the coherence of the brand voice.
  • Turning early community engagement into sustained, compounding growth loops that scale beyond the initial audience.
The Goodies…
  • Competitive salary and benefits package.
  • A high-impact, high-ownership role at the heart of a fast-growing fashion and commerce platform with genuine ambition.
  • The opportunity to build something from the ground up and put your creative fingerprint on a brand that is defining a new category.
  • A collaborative team that moves fast, values experimentation, and genuinely cares about building something culturally significant.
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Content Marketer • Lagos, Lagos, Nigeria

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