Area Sales Manager

Job title : Area Sales Manager

Job Location : Lagos Deadline : October 10, 2026 Quick Recommended Links

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Job role

• The Area Sales Manager (ASM) is responsible for driving revenue growth, market penetration, customer acquisition, and retention within the assigned territory for the Diagnostics Business Unit.
• The role ensures the achievement of sales targets through effective territory management, strategic customer engagement, accurate sales forecasting, and strong execution of business development initiatives.

Key Responsibilities

• Drive the achievement of assigned sales and revenue targets within the territory.
• Develop and maintain strong business relationships with existing and prospective clients across the region.
• Identify, pursue, and convert sales opportunities to expand market share and business growth.
• Manage and follow up on all sales leads and customer inquiries within the assigned territory.
• Build and strengthen value-based partnerships with customer centers and key stakeholders.
• Execute effective territory coverage, account management, and customer engagement strategies.
• Provide accurate sales forecasting, pipeline management, and periodic sales reports.
• Monitor market trends, competitor activities, and customer needs to support business strategy and decision-making.
• Ensure high levels of customer satisfaction and support continuous business growth within the region.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Pharmacy, Life Sciences, or related field (MBA is an added advantage). A minimum of Second Class Upper or Upper Credit.
• Minimum of 5–7 years of progressive sales and business development experience, with at least 2–3 years in a supervisory or managerial capacity. Relevant experience within the healthcare, medical diagnostics, pharmaceutical, or related industry will be an added advantage
• Proven record of achieving and exceeding sales targets.
• Strong leadership, people management, and coaching skills.
• Excellent analytical, strategic thinking, and communication abilities.
• Demonstrated experience in key account management and distributor/channel development.
• Proficiency in CRM tools, sales analytics, and Microsoft Office applications.
• Ability to drive. Willingness to travel extensively within the assigned region.

Must have skills:

• Negotiation Skills
• Strategic planning presentation skills
• AI ready skills.