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Head of Ads Sales
Head of Ads SalesShuttlers • Lagos, Lagos, Nigeria
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Head of Ads Sales

Head of Ads Sales

Shuttlers • Lagos, Lagos, Nigeria
25 days ago
Job type
  • Quick Apply
Job description
In partnership with our client, we are seeking a Head of Ads Sales to build and lead a high-impact media business within a fast-growing tech-mobility company. This is more than a leadership role. You will be the owner of a powerful, underutilised media asset, turning daily commuter attention into a scalable, revenue-generating advertising platform. In this role, you will define the product, set the pricing, and own the P&L, building from the ground up while leveraging a uniquely engaged audience across Lagos and beyond. If you are a commercially driven leader who thrives on ownership, sees opportunity where others see noise, and knows how to turn attention into revenue, we want to meet you.
Who are we looking for?
  • You are a seasoned media sales professional with at least 5 years of experience in media sales, digital out-of-home, or agency business development.
  • You are well connected, with direct access to decision-makers across agencies and brands, and can open doors quickly.
  • You are an intrapreneur who thrives on ownership and is motivated to build a high-margin revenue engine from the ground up.
  • You are tech fluent and comfortable selling audience segments, performance, and conversions rather than just static ad space.
  • You are commercially driven, with a strong focus on revenue, profitability, and market expansion.
  • You are adaptable and able to navigate both local and international markets with confidence.
  • You are bilingual, with French fluency considered a strong advantage for regional expansion.
Your Responsibilities
Commercial Strategy and Sales
  • You will develop the rate card and go-to-market packages that position the platform as a must-have for brands.
  • You will lead from the front, pitching and closing high-value deals with senior marketing leaders across key industries.
  • You will build and maintain strong relationships with media buying agencies, ensuring consistent inclusion in media plans.
Product and Inventory Management
  • You will manage advertising inventory across the network, ensuring visibility, availability, and efficient deployment.
  • You will oversee the rollout and maintenance of digital screens and related technology across the fleet.
  • You will ensure campaigns go live on time and that clients receive clear, high-quality performance reports.
Financial Ownership
  • You will own the P&L for the ads business, driving revenue growth while maintaining strong cost discipline.
  • You will prioritise high-margin offerings and optimise the product mix to sustain profitability.
What Success looks like
  • You achieve strong revenue growth, generating significant gross profit within your first 12 months.
  • You maintain a high booking rate across premium advertising inventory.
  • You secure and retain key anchor clients across industries such as banking, telecoms, and FMCG.
  • You ensure campaigns are delivered seamlessly, with accurate and timely reporting and minimal downtime.
To be considered for this role you should have
  • A minimum of 5 years of experience in media sales or digital out-of-home.
  • A proven track record of closing high-value deals and exceeding sales targets.
  • Strong relationships with marketing agencies and corporate brands.
  • Experience using CRM or inventory management tools.
  • Strong commercial and analytical skills, with the ability to manage revenue and margins effectively.
Challenges you may face in this role
  • Shifting traditional advertisers toward data-driven, performance-based transit advertising.
  • Managing the operational complexity of executing campaigns across a moving fleet in a busy urban environment.
  • Scaling the business into new markets while maintaining quality and consistency.
The Goodies
  • Competitive salary and performance-based commission.
  • Strong earning potential tied directly to revenue and profitability.
  • Opportunity to lead and shape a high-impact business unit.
  • Exposure to regional expansion and market growth.
  • A collaborative, performance-driven environment with a supportive team.
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Head of Ads Sales • Lagos, Lagos, Nigeria

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