Digital Marketing Manager

Job title : Digital Marketing Manager

Job Location : Lagos Deadline : October 10, 2026 Quick Recommended Links

• Jobs by Location
• Job by industries
• Career Advice

Job Description

• We are seeking a results-driven and creative Digital Marketing Manager to develop, implement, and manage our digital marketing strategies across multiple online channels.
• The successful candidate will be responsible for increasing brand visibility, generating qualified leads, driving customer engagement, and supporting business growth through effective digital campaigns.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organisational goals.
• Manage digital campaigns across social media, search engines, email, websites, and other relevant platforms.
• Plan, create, and oversee engaging content for digital channels.
• Manage and optimise paid advertising campaigns, including Google Ads and social media advertising.
• Monitor website performance, traffic, conversions, and user engagement using analytics tools.
• Implement SEO strategies to improve organic search rankings and website visibility.
• Develop and manage email marketing campaigns, newsletters, and customer communications.
• Manage and grow the organisation's social media presence and online community.
• Conduct market, competitor, customer, and digital trend research.
• Track campaign performance and prepare regular reports with actionable insights.
• Monitor digital marketing budgets and ensure efficient use of marketing resources.
• Work closely with sales, communications, product, and other teams to support lead generation and business objectives.
• Identify new digital marketing opportunities, platforms, and technologies.
• Ensure consistency of brand messaging and visual identity across all digital channels.
• Stay up to date with emerging digital marketing trends, tools, algorithms, and best practices.

Requirements
Education:

• Bachelor's Degree or HND in Marketing, Digital Marketing, Communications, Business Administration, Media, or a related field.
• Professional certification in digital marketing, Google Analytics, Google Ads, Meta, HubSpot, or a related discipline is an advantage.

Experience:

• 7–10 years of relevant experience in Digital Marketing, Online Marketing, Brand Management, or a similar role.
• Proven experience developing and executing successful digital marketing campaigns.
• Demonstrable experience managing social media platforms and paid digital advertising.
• Experience using analytics and reporting tools to measure campaign performance.
• Experience managing marketing budgets and working with external agencies or creative professionals is an advantage.
• Experience in the organisation's industry or a related sector is an added advantage.

Skills:

• Strong knowledge of digital marketing principles and strategies.
• Excellent understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with Google Ads, Meta Ads, Google Analytics/GA4, Search Console, and social media management platforms.
• Strong content creation, copywriting, and editing skills.
• Good understanding of website management and CMS platforms such as WordPress.
• Ability to analyse marketing data and translate insights into practical strategies.
• Strong project management and organisational skills.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinking with strong attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong problem-solving and decision-making abilities.
• Commercial awareness and understanding of customer acquisition and conversion.
• Ability to work independently and effectively within a team.

Other Requirements:

• Strong professional ethics, integrity, and accountability.
• Passion for digital marketing, technology, and continuous learning.
• Ability to work in a fast-paced, target-driven environment.
• Must be proactive, innovative, and results-oriented.
• Willingness to adapt to changing digital platforms, technologies, and market trends.
• Candidates should be willing to work collaboratively across departments.
• Availability to occasionally work outside normal business hours when required for campaigns or events.
• Applicants should submit a current CV and relevant portfolio or examples of previous digital marketing campaigns where applicable.

Salary and Benefits

• N350,000 - N400,000 Monthly.
• Competitive salary commensurate with qualifications and experience.
• Performance-based incentives/bonuses may be offered.
• Health and other employee benefits in line with company policy.
• Opportunities for professional development and career progression.
• Other benefits as applicable to the organisation's compensation structure.