Business Sales Manager (Abuja)

The K-12 Business Sales Manager is responsible for driving adoption of Sproutly’s services across private schools in the North-Central regions. You will directly close deals with school owners, grow usage among parents, and build a network of Sproutly Sales Partners (agents) to extend our reach.

You must understand the unique dynamics of K-12 private education and demonstrate the ability to engage stakeholders with confidence, especially at the grassroots level. You’ll have revenue targets, school acquisition targets, and partner activation KPIs.

Key Responsibilities

Sales & Growth

• Acquire and onboard K-12 private schools to Sproutly’s platform (wallets, credit services, and payment tools).
  

• Build a school sales pipeline by conducting field visits, demos, webinars, and one-on-one presentations.
  

• Meet monthly and quarterly sales targets for new schools, parent activations, and loan adoption.
  

• Promote usage of Sproutly Wallet, Cowri student loans, and other Sproutly services within each school.
  

Sales Partner Network Development

• Recruit, train, and manage Sales Partners (Sproutly Partners Program) in each region.
  

• Provide onboarding, performance tracking, and ongoing support to agents to ensure they bring 3x new school leads.
  

• Drive expansion in semi-urban and rural communities through local partner-led activation.
  

Market Intelligence & School Relationships

• Maintain strong relationships with school owners, administrators, and association leaders.
  

• Monitor competitive trends in education finance and payments in the region.
  

• Attend local education association meetings (e.g., NAPPS, PEPSO) and represent Sproutly.
  

Reporting & Performance

• Submit weekly performance reports covering school leads, closures, partner activity, and regional insights.
  

• Track user and partner funnel using CRM and internal tools.
  

• Share learnings that influence product-market fit, local customization, and policy engagement.
  

Requirements

Experience

• 3–6 years of field sales experience in any of the following:
  

• Education sales (e.g., edtech, school services, school supplies)
  

• Financial services (e.g., loans, microfinance, agency banking)
  

• Community or cooperative-based sales (e.g., insurance, credit unions, FMCG)
  

• Strong regional knowledge and local networks in the FCT and neighboring North-Central states (Kogi, Niger, Nasarawa, etc.)
  

Core Competencies

1. Sales Prospecting & Deal Closing
   

• Ability to identify, engage, and convert new schools
  

• Confident in cold outreach, warm follow-up, and field demos
  

1. Customer Relationship Management
   

• Strong interpersonal skills to build trust with school owners, teachers, and parents
  

• Ability to maintain long-term relationships and manage multiple school accounts
  

1. Target & KPI Management
   

• Comfort with performance-based environments
  

• Able to plan and execute toward weekly/monthly revenue or user targets
  

1. Territory & Field Operations
   

• Experience working within assigned LGAs or states
  

• Knows how to build a route plan, visit schools, and run activation campaigns
  

1. Sales Partner Management(for partner-facing roles)
   

• Experience recruiting, onboarding, and managing sales agents
  

• Can track performance and provide field support to partners
  
  

Industry-Specific Skills

1. Understanding of the Education Sector
   

• Familiarity with private school operations, fee structures, and school-owner associations
  

• Knowledge of how decisions are made in schools and what influences parents
  

1. Understanding of Financial Products or Credit
   

• Able to explain how tuition loans work to non-financial audiences
  

• Understands loan basics: interest rates, repayment terms, and trust-building
  

Digital & Reporting Skills

1. CRM & Lead Tracking
   

• Comfortable using CRM tools or structured spreadsheets to manage sales pipelines
  

1. WhatsApp & Mobile Communication Savvy
   

• Knows how to follow up, pitch, and build relationships via WhatsApp professionally
  

1. Basic Reporting & Presentation
   

• Able to prepare weekly activity updates
  

• Can create simple slide decks or voice notes to summarize outcomes and blockers
  

Soft Skills & Attitude

1. Confidence & Communication
   

• Strong verbal and written communication, persuasive pitching
  

• Fluent in English and at least one major local dialect is a plus
  

1. Persistence & Resilience
   

• Doesn't give up easily after rejection or delay from schools or partners
  

1. Self-Management & Accountability
   

• Works independently, meets deadlines, and takes ownership of assigned territories
  

1. Community-Oriented Mindset
   

• Passion for helping families access education
  

• Connects well with grassroots communities and informal economies
  

Benefits

• Competitive base salary of 3.5 - 6m per annum + performance-based commissions
  

• Mobility and field allowance
  

• Airtime/data support
  

• Access to equity-based rewards for top performers
  

• Tools and support for local activation (flyers, banners, digital kits)