Business Development Associate

Job title : Business Development Associate

Job Location : Lagos Deadline : October 09, 2026 Quick Recommended Links

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Role Summary

• The Business Development Executive is responsible for generating new business opportunities and closing new customers within an assigned territory or industry.
• This is a consultative B2B sales role requiring strong prospecting skills, solution selling, stakeholder management, and disciplined pipeline management.
• Success in this role depends on consistently building a healthy sales pipeline, understanding customer business challenges, and positioning Senri's solutions to solve those challenges.

Job Responsibilities

• Generate new business opportunities through cold outreach, referrals, networking, online prospecting.
• Identify and engage decision-makers within target organizations.
• Conduct discovery meetings to understand customer business processes, challenges, and objectives.
• Work closely with Customer Success during implementation and customer onboarding.
• Conduct product demonstrations and consultative sales conversations.
• Develop tailored proposals that address customer needs.
• Negotiate commercial terms and close new business opportunities.
• Build and maintain a healthy sales pipeline.
• Accurately update CRM with prospect information, sales activities, opportunities, and next actions.
• Maintain forecast accuracy throughout the sales cycle.
• Escalate stalled opportunities early and develop recovery plans
• Identify new industries and market opportunities.
• Collaborate with Product and Technical teams on customer requirements and demonstrations.

Job Requirements

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related discipline.
• 3+ years of B2B sales experience in Enterprise Sales, Saas Sales, FMCG, Pharmaceuticals, Medical Equipment industry
• Experience selling to businesses rather than individual consumers.
• Demonstrated experience generating leads independently.
• Experience managing medium to long sales cycles.

Skills & Competencies:

• Prospecting and lead generation
• Consultative selling
• Negotiation
• Pipeline management
• Presentation skills
• Business proposal writing
• Strong communication skills
• High level of resilience
• Self-motivated and disciplined
• Results-oriented mindset
• Problem-solving ability.

Working Conditions & Perks:

• Working hour: 8:00am - 17:00pm
• Working day­: Monday - Friday
• Hybrid system of operation
• Probationary period of 6 months
• Workstation (Laptop & Phone)
• Agile working culture.