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Digital Marketing Specialist
Digital Marketing SpecialistLloyds Limited • Abuja, NG
Digital Marketing Specialist

Digital Marketing Specialist

Lloyds Limited • Abuja, NG
30+ days ago
Job description

Job Summary

We are looking to hire a suitable candidate with great and outstanding experience marketing products using several digital channels e.g., Social media, Email marketing, Mobile marketing, SEO, and Affiliate marketing to fill this position.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 2 years

Job Description / Requirements

Responsibilities :

  • Define the company’s marketing strategy and set KPIs and success metrics
  • Developing, publishing, maintaining, and updating content across several digital channels including public-facing websites and document repositories, email templates, and mobile messaging content.
  • Implementing marketing strategy across social media channels and other marketing channels via content production.
  • Build the social media content plan and decide on the most effective content, such as imagery, animation, and graphics.
  • Set a content strategy and lead the creation of content
  • Planning and the production of social content, stills, and Video
  • Creating and editing using design tools, creating video content, using Instagram Reels and Tik Tok.
  • Develop the creative and content strategy for the season to ensure optimum customer conversion and brand engagement.
  • Manage all content creation including graphic design, copy, and video ensuring all meet brand guidelines and aesthetics.
  • Inquisitive and proactive in staying up to date with trends and changes across the markets that we work in as well as competitor activity.
  • Monitoring digital marketing campaigns, creating and implementing actionable plans from analytics.
  • Requirements :

  • Adaptable, creative, innovative, and have strong problem-solving and communication skills.
  • Knowledge of inbound and SEO and all digital marketing types
  • Incredible attention to detail
  • Excellent planning, organizational and project management skills
  • The ability to multi-task
  • Excellent communication skills, both written and verbal, able to present ideas and briefs effectively to a range of stakeholders in both creative and non-creative areas
  • Understanding of digital channels and the best approaches to take when writing content for different channels, some knowledge of optimizing content for SEO
  • Previous working experience as a digital marketer / content developer
  • A good understanding of paid search and digital advertising.
  • Location :   GCL Plaza, Beside First Forty Hotel, Aminu Kano Crescent, Wuse 2, Abuja.

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