Premium Spirits Account Leader- Off Trade (West)Coca-Cola • Nigeria, Nigeria
Premium Spirits Account Leader- Off Trade (West)
Coca-Cola • Nigeria, Nigeria
30+ days ago
Job descriptionBA / B. SC or HND in relevant discipline Minimum of five years' experience in FMCG (Alcoholic Beverage / Premium Spirits Category), three (3) of which must have been in the Sales Manager role. Commercial & customer marketing experience (Spirits / AFBs) Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers. Proven experience in On-Trade Activation Selling & Negotiation Skills Strong analysis & Synthesis skills Presentation Skills & Interpersonal Skills Financial Acumen Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers) Plans and implements trade and consumer promotions / events according to brand guidelines and plan Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions. Contributes to the capability development of off trade sales team by sharing knowledge and expertise Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost Ensures achievement of new launches targets in own region / territory and contributes to total team results Participation in team activities for the achievement of the team's results (critical KBIs) Maintain sales volume, product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors. Analyze sales trends and results and Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer- loader program etc)
Job title : Premium Spirits Account Leader- Off Trade (West)
Job Location : Nigeria
Deadline : January 19, 2026
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Main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally. You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.
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