Head of Sales and Marketing

We are looking for a Head of Marketing & Sales who will be responsible for leading all branding, marketing, and new business development for the company’s expansion. The ideal candidate will have a strong entrepreneurial mindset, strategic thinking abilities, and a proven track record in launching and scaling brands in the personal care or FMCG sectors.

Key Responsibilities :

Marketing & Brand Strategy

• Develop and implement go-to-market strategies to position the brand competitively in West Africa.
• Oversee brand portfolio development, ensuring strong visibility and consumer appeal.
• Create and execute integrated marketing campaigns across digital and traditional platforms.
• Analyse market trends and competitor activity to refine pricing, promotions, and positioning strategies.
• Ensure brand consistency and alignment with customer preferences across different regions.

Sales & Business Development

Leadership & Team Development

Financial & Commercial Management

Personal Specification