Social Media Manager/ Content Creator

Job Summary

We are seeking a Social Media Manager with proven experience in content development, branding, and online marketing using various social media channels to fill this position.

• Minimum Qualification:Diploma
• Experience Level:Mid level
• Experience Length:3 years

Job Description/Requirements

Responsibilities:

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch, and manage new competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate, and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments.

Requirements:

• A solid understanding and proven experience using a range of social media platforms and content marketing, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to the use of effective storytelling techniques.
• The successful candidate should have an eye for clean design and possess superior user interface design skills.
• The ideal candidate must be a critical thinker with a strong design sense and an eye for making things better.
• The candidate must understand how to design graphics using photoshop and other design tools.
• Video Editing and Photoshop Skills
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Motivation and commitment.
• Organizational skills, with the capacity to prioritize and work across multiple projects
• Project and campaign management skills