Social Media & Digital Marketer

Key Responsibilities
1. Develop and implement digital marketing strategies to promote study abroad and immigration services.
2. Manage social media channels (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, etc.) with engaging and brand-aligned content.
3. Create visual and written content showcasing student success stories, visa updates, and educational opportunities abroad.
4. Plan and execute paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) targeting prospective students and immigration clients.
5. Monitor and analyze campaign performance to optimize engagement, leads, and conversions.
6. Collaborate with counseling and admissions teams to ensure alignment between marketing efforts and program goals.
7. Develop and manage email marketing campaigns to nurture leads throughout the application process.
8. Optimize website and content for SEO to boost visibility and organic traffic.
9. Oversee community engagement, responding to inquiries and building brand trust.

Qualifications & Skills

1. 2–4 years’ experience in social media management or digital marketing.
2. Strong understanding of social media platforms, analytics, and online advertising strategies.
3. Working knowledge of SEO, SEM, and Google Analytics.
4. Excellent copywriting, storytelling, and communication skills tailored to education and immigration audiences.