Marketing Manager

About RedCloud

The global supply chain is broken—creating a $2 trillion inventory gap where essential consumer goods fail to reach the people who need them. Brands miss sales, distributors mismanage stock, and retailers face empty shelves. The result? Higher prices, slower growth, and lost opportunity across the board.

RedCloud is fixing this. Our RedAI digital trading platform, bulk and retail trading exchanges connect key parts of the supply chain—enabling bulk inventory exchange, streamlined digital payments, and generating vast quantities of aggregated market data. By applying AI and machine learning techniques, we deliver predictive market insight and trading recommendations straight back to the trading environment—facilitating smarter everyday business decisions for our customers, from factory to warehouse to store.

Headquartered in London, RedCloud became a publicly listed company on Nasdaq (RCT) in March 2025. With a diverse team spanning many nationalities and operations across Africa, the Middle East, Europe, and Latin America. We’re building a more connected and efficient global trade network. Our AI labs are busy exploring the next generation of smart AI agents and deeper FMCG market intelligence for the benefit of our customers across a growing operational footprint.

The role :

We are seeking a strategic, commercially minded, and execution-focused Marketing Manager to join our team. The ideal candidate will be responsible for driving the company’s strategic growth marketing initiatives by leading product launches, driving trade marketing excellence, and coordinating with cross-functional teams to deliver impactful commercial outcomes across Nigeria’s FMCG ecosystem, while collaborating with the sales team to optimize pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies.

The ideal candidate will have a deep understanding of how technology is shaping the FMCG landscape, with strong relationships with industry stakeholders (commercial leaders, distributors, and trade partners) and demonstrated experience managing multi-stakeholder projects in fast-paced environments. The candidate must be both a strong manager and a strategic operator – able to coach teams, guide field execution, and deliver high-quality marketing that drives revenue and market penetration.

Main Responsibilities

Responsibilities :

• Collaborate with Sales Team : Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets.
• Brand Building and Thought Leadership : Develop thought leadership content, trade event strategies, and executive engagements to position RedAI as the industry-led AI-solution driving FMCG transformation.
• GTM Strategy and Product Launch Management : Lead end-to-end go-to-market (GTM) planning for new product releases, features, and commercial programs, ensuring every launch has clear KPIs, monitoring dashboards, and a strong post-launch evaluation framework.
• Account-Based Marketing (ABM) : Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns.
• Lead Generation : Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives.
• MQL to Closed-Won Tracking : Accurately track MQLs through to closed-won opportunities and utilise HubSpot to monitor lead progression and optimise the sales funnel, engaging actively with the sales team.
• Content Development : Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including video content, customer advocacy tesimonials, blog posts, whitepapers, case studies, eBooks, webinars, and personalised content.
• Campaign Management : Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI.
• Analytics and Reporting : Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders.

Competencies :

Market and Consumer Insights

Strategic Thinking and Planning

Communication & Collaboration

Project and Vendor Management

Omni Marketing Channel and Brand Expertise

Leadership and Stakeholder Management

Key Skills & Experience :

Benefits

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!

RedCloud I We're growing!

RedCloud I Red101 App I Open Commerce