Associate Creative Content Manager

Context around the job

In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling.

The latter especially requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication can resonate more deeply. For this reason, two new Brand Company Functions are being created, located in “Drive markets” (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications: “Creative Content Managers” (content development) and “Market Activation Managers” (markets coordination and broadcast).

Job Purpose

• Develop superior creative content for the Drive Market as well as “lookalike” markets
• Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
• Ensure global brand consistency and adhere to high brand standards & guidelines

Accountabilities

Collect brand strategy and guidelines for creative content development from central Chivas Team in London Gather requirements from Chivas Brothers and PRN/ PRSA regarding creative content needs and local consumer insights Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform). Those assets can include:

• Local ATL Campaign (all media)
• Drive market cultural content
• Key digital assets
• Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related asset, e.g. Balmain
• Chivas initiatives such as the Manchester United FC/Football platforms and relevant cultural partnerships (where applicable)

Share creative brief guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F) Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc. Liaise back with global Chivas Team to ensure developments are on-brand and on-strategy Share content created with local market for broadcast Ensure all content created abides by the Responsible Marketing guidelines and local legal practices

Challenges of the job

Understand creativity and how creative teams work Be sufficiently local consumer savvy to get buy-in from local marketers and avoid duplication of tasks Being a strong collaborator between Chivas Brothers and the local marketing teams is pivotal to the role
To always have a proactive approach in understanding and recognizing relevant cultural opportunities which could help drive creativity and activations

Impact of the Job

Decisions made Validate the content of the campaigns after reviewing with key stakeholders Validate agency fees, in line with Chivas Brothers guidelines

Management dimension

Number of Peers (reporting to same direct supervisor): One

Number of Direct Reports (reporting to this role): None

Quantitative Dimension

Job Posting End Date:

Target Hire Date:

2023-01-02-08:00

Target End Date: