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Head of Category

Head of Category

PZ CussonsNigeria Head Office
12 days ago
Job description

We are PZ Cussons. Our purpose is For everyone, for life, for good .

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Job Title : Head of Category(Personal Care) or Home Care

Department : Marketing

Site Location : Nigeria

Level : G4

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category / brand strategies, aligned to group brand strategies

Reports to  Head of Marketing

Significant Relationships

(Internal & external)

  • Regional Marketing team
  • Brand Activation team
  • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
  • Advertising agencies & Service providers

Key Accountabilities

Create and develop category / brand strategies to grow the category / brands market share volume / value and profitability Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.) Explore & exploit new growth opportunities for the category. Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 Collate regional consumer insights and output from research plans to feed into the development of the brand strategy Define pricing policy for products within the category / brand portfolio in the Region Ensure development of regional communication material aligned to the category / brand strategy and that support the delivery of CBU brand plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth

Job Context & Special Features :

May require

  • Significant in-country and regional travel
  • International travel
  • Qualification , Experience & Competencies

    Qualifications Experience

  • Bachelor Degree
  • Over 7 years demonstrated experience in Brand Management
  • Professional Qualification in Marketing is essential
  • Post graduate degree is desirable
  • IT savvy including the use of MS Office Suite of Applications
  • Capabilities / Technical skills

    Consumer Champion

  • Insight generation (Proven strength)
  • Communication (Mastery)
  • Digital (Proven strength)
  • Brand Champion

  • Brand propositions (Proven strength)
  • Strategy (Proven strength)
  • Profit and Growth Champion

  • Commercial delivery (Mastery)
  • RTM (Mastery)
  • Innovation Champion

  • Innovation (Proven strength)
  • NPD and PLM (Mastery)
  • Business Leader

  • Personal leadership (Proven strength)
  • Personal drive (Proven strength)
  • Talent development (Proven strength)
  • At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers.

    If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

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