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Sale Representative
Sale RepresentativeMikson Industreis Limited • Lagos, Nigeria
Sale Representative

Sale Representative

Mikson Industreis Limited • Lagos, Nigeria
10 days ago
Job description

Job title : Sale Representative

Job Location : Lagos

Deadline : March 05, 2026

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We are hiring a motivated, results-driven  Territory Marketing & Sales Representative to grow Mikson's presence and revenue across  south west

This role is field-focused and built around three things :

  • Availability (products are always where they should be)
  • Visibility (our shelves, counters, and recommendations win)
  • Off-take (stock moves, reorders happen fast)
  • You will build strong relationships with  distributors, wholesalers, veterinary drug shops, agro stores, feed retailers, supermarkets / mini-marts (where applicable), and key local buyers and drive consistent sales growth in your assigned territory.

    Core Responsibilities

    1) Territory Sales Growth (Field Execution)

    Visit and actively sell to distributors, wholesalers, retailers, agro stores, and veterinary shops within the south west

    Open new accounts and reactivate inactive accounts.

    Push reorders through structured follow-up and relationship management.

    Conduct regular market visits within the regionto monitor competitor pricing, promotions, stock movement, and market trends for animal health products, and submit structured market intelligence reports.

    Promote and drive sales for new and priority animal health products, including product launches, in-shop education, simple demos, and follow-up conversion strategies.

    Engage new and existing customers (distributors, wholesalers, vet shops, agro stores, feed shops, and institutional buyers) to understand demand patterns and animal health needs in the market, and recommend suitable product solutions.

    2) Distributor & Retail Relationship Management

    Build strong working relationships with :

    distributors / sub-distributors

    wholesalers

    key retail outlets and shop owners

    Support partners with reorder prompts, product guidance, and practical selling support.

    Provide accurate, consistent information on pricing, stock availability, lead times, and product applications, ensuring customers can buy confidently and reorder quickly.

    Support customers in selecting the correct product based on specifications and usage, including product indication, pack sizes, dosage forms, storage requirements, and proper handling.

    Visibility, Merchandising & Brand Presence

    Ensure Mikson products are properly positioned :

  • on shelves / showcases / counters
  • with correct pricing and a clean display
  • Place and maintain brand materials where applicable :

  • banners, stickers, flyers, shelf talkers, price boards (based on what Mikson uses)
  • Ensure Mikson products maintain strong shelf / counter visibility in customer outlets, including proper arrangement, clean display, and placement of approved branding materials [stickers / banners / flyers / price tags] where applicable.
  • Market Intelligence & Competitor Tracking

  • Track competitor pricing, promotions, and movement patterns.
  • Identify what's selling fast in each market and report insights for strategy.
  • Reporting & Accountability

  • Coordinate and follow up on the timely delivery of animal health products to customers by working closely with the warehouse / logistics team, confirming dispatch, and ensuring proof of delivery / receipt.
  • Submit regular reports on :
  • visits made, accounts covered, orders generated

  • stock issues, customer complaints, competitor activity
  • Maintain accurate records using Mikson's tracking tools :
  • WhatsApp reporting structure + ERP / Sheets [edit based on your system]

  • Generate and manage sales platform requests and documentation, including :
  • Sales orders / requests

  • Invoices and receipts
  • Payment confirmation and reconciliation support
  • Proper filing of transaction records using [ERP / Sheets / WhatsApp reporting format]
  • Requirements

    Education & Experience

  • OND / HND / BSc in Marketing, Business,Agriculture, Animal Science, Veterinary Science, Marketing, or a related field.
  • 2+ years of experience in FMCG / field sales / distribution / retail territory growth (agro / vet is a strong advantage).
  • Skills & Competencies

  • Strong communication and relationship-building skills.
  • Able to work independently and hit field targets consistently.
  • Good understanding of local markets and distribution networks in [REGION / STATE].
  • Basic reporting skills (Excel / Google Sheets). CRM / ERP experience is a plus.
  • Knowledge of market routes, livestock farmers, and animal health distribution.
  • Ability to work independently and meet sales targets.
  • Proactive, organized, and result-oriented.
  • Mobility
  • Must be willing to travel within the assigned territory.
  • Driver's license, depending on the territory requirements.
  • HND qualification / B.Sc Degree in Agriculture, Animal Science, Veterinary Science, Marketing, or a related field.
  • 2 - 4 years sales experience in animal health, veterinary pharmaceuticals, feed, or agro-allied products.
  • Strong communication skills and customer relationship management abilities.
  • Knowledge of market routes, livestock farmers, and animal health distribution.
  • Ability to work independently and meet sales targets.
  • Proactive, organized, and result-oriented.
  • Create a job alert for this search

    Sale Representative • Lagos, Nigeria

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