Digital Marketing Manager

JOB SUMMARY

The Digital Marketing Manager is responsible for developing and implementing the organization’s digital marketing strategies including marketing campaigns that increases brand awareness, drives traffic, acquires leads tailored to meet set sales and marketing goals.

KEY RESPONSIBILITIES

• Curate marketing and sales strategies
• Work with CEO to execute marketing strategies
• Plan, create and post engaging content for Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest, Google my business, etc. ensuring brand image and message is consistent across all digital channels
• Generate, edit, publish and share engaging content daily
• Engage with followers, respond to comments and DMs, respond to queries in timely manner, monitor customer reviews and build community
• Create high converting captions and sales copy that drives engagement and sales
• Run paid adverts (Facebook, Instagram, TikTok, Google, etc.) to drive traffic and sales and measure ROI on campaigns
• Conduct social media audits and monitor sales and marketing KPIs to track success
• Generate quality leads by preparing quality lead magnet
• Develop, deploy and manage email marketing campaigns and WhatsApp broadcasts
• Develop and deploy launch campaigns for new products and services
• Upload and update product images, product descriptions, prices, etc on the company website to ensure accuracy and consistency
• Ensure the online store is optimized for user experience and sales
• Monitor website performance, website traffic, sales and campaign performance using analytics tools, report issues and coordinate with developer for timely fixes.
• Create SEO blog posts
• Stay updated on current trends, audience preference, competitor activities, customer buying behavior, etc.
• Stay up to date with latest social media best practices and technologies
• Secure partnerships and collaborative deals with influencers, communities, industry professionals and complementary brands
• Establish, develop and maintain positive business and customer relationships
• Prepare periodic reports and suggest improvements for better results

QUALIFICATIONS AND REQUIREMENTS

SKILLS AND ABILITIES

PERSONAL ATTRIBUTES

WORK ENVIRONMENT

Employment Type - hybrid.

Location - Lagos [would be the primary job location.] Might be required to travel, work overtime and on weekends.