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Digital Marketer

Digital Marketer

SnaphuntNigeria
30+ days ago
Job description

The Offer

  • Work alongside & learn from best in class talent
  • Join a market leader within Hospitality
  • Leadership Role

The Job

You will be responsible for :

Key Responsibilities

  • Braze Platform Management
  • Create and manage user segments based on behavior, location, and preferences
  • Build, test, and deploy email newsletters, product announcements, and special campaigns
  • Design and implement push notifications and in-app pop-up messages
  • Independently create and manage emails using content blocks and custom HTML / CSS when necessary
  • Set up journeys and automations that are optimized for conversion and retention
  • Channel-Specific Campaigns
  • Plan and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn
  • Develop LinkedIn newsletters to target professional and B2B audiences (restaurant owners, investors, partners)
  • Align ad creatives and copy with the company’s voice and mission
  • Cross-Functional Collaboration
  • Work closely with the internal team of designers, writers, and community managers
  • Contribute to cross-channel campaign planning, especially during key moments like Black History Month, Juneteenth, or Taste of Culture campaigns
  • Participate in team meetings and provide performance insights to optimize campaigns
  • Voice, Tone & Culture Fit
  • Communicate in a voice that is authentic, uplifting, culturally aware, and community-driven
  • Show a natural interest in food, community stories, and culture, especially within the Black diaspora
  • Ensure every message reinforces the company’s values and deepens connection with both diners and restaurant owners

    • Working Conditions Details;

    Work Environment :  This is a fully remote position.

    Working Hours :  10 hours per week ( 40 hours monthly ).

  • Role Type :  Part-time, Remote

    • The Profile

  • 6+ years of proven experience and a strong track record in digital marketing, with direct experience in e-commerce, sales funnels, and advertising
  • Proficient in Braze.com (or similar CRM / email platforms)
  • Comfortable working in a startup environment with shifting priorities and tight timelines
  • Experience in writing and editing copy for diverse audiences
  • Prior work with food & beverage brands or culturally centered organizations is a plus
  • Demonstrated ability to read and analyze performance data and make content decisions based on results

    • Nice to Have :

  • Experience using Canva, Figma, Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager
  • Familiarity with The Roux blog and community content strategies
  • Has created or managed influencer collaborations or UGC campaigns.

    • The Employer

    Our client is the leading platform for discovering and supporting Black-owned food and beverage businesses. They're on a mission to use technology to empower Black food communities through exposure, celebration, and access to resources. With over 230,000 subscribers and 20,000 owner-operator contacts, they’re growing quickly and looking for a skilled senior digital marketing manager to join their team.

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    Digital Marketer • Nigeria