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Growth Marketing Lead
Growth Marketing LeadPinnah Foods Ltd • Yaba, Lagos, NG
Growth Marketing Lead

Growth Marketing Lead

Pinnah Foods Ltd • Yaba, Lagos, NG
3 days ago
Job description

What You’ll Be Doing (Key Responsibilities)

  • Plan and execute growth strategies to increase sales across dine-in,

takeaway, and delivery.

  • Run performance marketing campaigns on WhatsApp, Opay, Uber,
  • Glovo, Jumia Food, and our website.

  • Analyze sales trends and customer behavior to identify growth
  • opportunities.

  • Optimize delivery channels, menus, pricing, and promotions for maximum
  • conversions.

  • Lead Order Runners to ensure fast, accurate, and friendly service.
  • Develop promotions and offers that drive sales while protecting margins.
  • Build partnerships with corporates, schools, community initiatives, and
  • influencers.

  • Execute local area marketing campaigns to increase awareness and
  • footfall.

  • Track performance with dashboards, reports, and actionable insights.
  • Lead, coach, and motivate your team to hit ambitious growth targets.
  • What We’re Looking For (Requirements)

    Education & Experience

  • Bachelor’s degree in Marketing, Business, Economics, or related field.
  • 4–6 years in growth, performance marketing, business development, or
  • revenue management (QSR, FMCG, Hospitality, or Retail preferred).

  • Experience managing delivery channels (Glovo, Uber Eats, Opay,
  • Chowdeck, etc.).

  • Hands-on experience with analytics tools (Google Analytics, Meta Ads
  • Manager, CRM dashboards, BI tools).

    Skills & Competencies

  • Growth mindset, commercial thinking, and customer obsession.
  • Analytical and data-driven decision-making.
  • Strong collaboration, leadership, and coaching skills.
  • Resilient, agile, and able to thrive in fast-paced environments.
  • Expertise in performance marketing, pricing strategy, CRM, retention,
  • partnerships, and local area marketing.

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    Marketing Lead • Yaba, Lagos, NG

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