Digital Marketing and Brand Communications Executive

Digital Marketing and Brand Communications Executive

Reports To : Hospital Manager and Chief Executive Officer (CEO)

Location : Lekki, Lagos

Employment Type : Full-Time

Salary Range : 200,000 - 250,000 monthly

Experience Level : 3 - 5 year

Job Summary

The Digital Marketing and Brand Communications Executive will be responsible for developing, implementing, and managing the hospitals digital marketing, brand communication, and public relations strategies. The role entails enhancing the hospitals visibility across media channels, increasing public engagement, managing media relations, and ensuring brand consistency, while also supporting internal communications and administrative coordination.

Key Responsibilities

1. Digital Marketing & Brand Strategy

Develop and execute digital marketing strategies to promote the hospitals services and enhance brand presence across all online platforms.

Manage and optimize digital channels including the website, SEO, email marketing, Google Ads, and social media campaigns.

Plan, design, and deliver creative content for digital campaigns, newsletters, and health awareness programs.

Ensure consistency in branding, visual identity, and messaging across all communication materials.

Utilize analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor performance and implement data-driven improvements.

2. Content Creation & Media Management

Create engaging and informative content for social media, blogs, newsletters, press releases, and promotional materials.

Manage photography, videography, and creative content production for marketing campaigns and events.

Maintain and regularly update the hospitals website and digital platforms with accurate, timely information.

Respond promptly to inquiries and manage the hospitals online reputation and customer feedback.

3. Public Relations & Media Engagement

Serve as the hospitals liaison with media houses, journalists, and communication partners.

Draft and distribute press releases, coordinate interviews, and manage press engagements.

Ensure effective media coverage for hospital events, programs, and initiatives.

Monitor public perception and media mentions to maintain a positive corporate image.

4. Internal Communications & Corporate Events

Coordinate internal communications, including newsletters, announcements, and bulletins.

Facilitate effective communication between management and staff to foster engagement and alignment with organizational objectives.

Organize and promote hospital events, CSR programs, and outreach initiatives.

5. Monitoring, Evaluation & Reporting

Track and analyze communication and marketing metrics (engagement, reach, conversions, ROI).

Prepare monthly performance reports with actionable recommendations.

Monitor competitor activities and emerging trends in healthcare marketing to guide strategic initiatives.

Key Performance Index (KPI)

Increase social media engagement (likes, shares, comments) by 20% within the next three months.

Publish a minimum of 4 blog posts or health awareness articles per month on the hospitals website.

Grow social media followers by 10% per quarter through consistent content and engagement strategies.

Secure at least one media feature or interview per quarter in a reputable news outlet.

Draft and distribute a minimum of one press release per month to promote hospital initiatives.

Respond to media inquiries within 24 hours to maintain positive media relations.

Issue a monthly staff newsletter with updates, achievements, and important announcements.

Achieve at least 80% staff satisfaction in internal communication effectiveness (measured via bi-annual staff surveys).

Respond to emails and internal communication requests within one business day.

Organize and / or support major hospital events, ensuring adequate media coverage.

Submit a monthly report on communication activities, including social media metrics, media mentions, and campaign impact.

Improve digital campaign performance (e.g., email open rates, ad reach) by at least 15% in six months.

Track and analyze media mentions, ensuring at least 90% positive sentiment in public perception.

Create and post educational content across all social media platforms.

Qualifications and Experience

Education :

Bachelors Degree in Marketing, Mass Communication, Public Relations, or a related field. A postgraduate degree or professional certification (CIM, NIMN, Digital Marketing Institute, etc.) is an added advantage.

Experience :

3 - 5 years of relevant experience in digital marketing, branding, or corporate communications, preferably within the healthcare, hospitality, or service industry.

Technical Skills

Proficiency in SEO, Google Ads, Meta Business Suite, and analytics tools.

Hands-on experience with Canva, Adobe Suite, or similar design software.

Strong copywriting, content development, and social media management skills.

Excellent understanding of brand strategy, reputation management, and digital engagement.

Key Competencies

Excellent communication, interpersonal, and presentation skills.

Strong creative, analytical, and problem-solving abilities.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Exceptional attention to detail and aesthetic sensibility.

Team player with leadership potential and sound judgment.

Compensation and Benefits

Competitive salary package (200,000 - 250,000 monthly, depending on experience).

Performance-based incentives and growth opportunities.

Health insurance coverage.

Professional training and continuous development programs.

Conducive and innovative work environment.

How to Apply

Interested and qualified candidates should send their CV and Cover Letter to :

https : / / www.mysigma.io / jobs / digital-marketing-and-brand-communications-executive /

Subject Line : Application for Digital Marketing and Brand Communications Executive Lekki