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Head of Marketing

Head of Marketing

eRecruiter NigeriaLagos, Nigeria
30+ days ago
Job description
  • Develop and implement marketing strategies and campaigns that support the company’s growth objectives and align with the brand’s image and identity.
  • Conduct market research and analysis to identify target customers, competitive landscape, and emerging trends in the quick-service restaurant industry.
  • Develop and manage the annual marketing budget and ensure that all marketing activities are within budget constraints.
  • Oversee the development of advertising and promotional materials, such as print and digital ads, social media campaigns, email marketing, and in-store signage.
  • Coordinate and collaborate with internal teams and external agencies to develop and execute marketing programs.
  • Manage and analyze the effectiveness of marketing campaigns to ensure ROI and adjust strategies as needed.
  • Develop and maintain relationships with media outlets and influencers to secure media coverage and endorsements.
  • Lead the development and execution of customer loyalty and retention programs.
  • Collaborate with the sales team to ensure marketing programs are executed in-store effectively and consistently across all locations.
  • Develop and manage relationships with external partners and vendors, such as printers, photographers, and production companie.

    • Requirements

    • Bachelor’s degree in marketing, business administration, or related field.
    • 5+ years of experience in marketing, preferably in the quick service restaurant industry.
    • Demonstrated success in developing and implementing effective marketing campaigns.
    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal skills.
    • Strong leadership and management skills, with experience in leading and developing a team.
    • Proficiency in Microsoft Office Suite and marketing automation tools.
    • Knowledge of social media platforms and digital marketing techniques.
    • Ability to manage multiple projects simultaneously and meet deadlines.
    • Passion for the quick service restaurant industry and commitment to continuous learning and improvement.
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    Head Of Marketing • Lagos, Nigeria